fashionette
Team Lead CRM(m/w/x)
Vollzeit/Teilzeit
mit Homeoffice
Senior
Keine Angabe
Düsseldorf, Berlin
YE
Yepoda2 Stunden
Head of CRM(m/w/x)
Vollzeit
mit Homeoffice
Senior
AI/ML Job
Data Science
Keine Angabe
Berlin
Nejo KI-Zusammenfassung
As the Head of CRM, you will focus on maximizing customer lifetime value and retention by leading CRM strategies and lifecycle marketing. This role involves collaborating with various teams to enhance customer engagement and drive loyalty across all markets.
Lass KI die perfekten Jobs für dich finden!
Lade deinen CV hoch und die Nejo-KI findet passende Stellenangebote für dich.
Anforderungen
- •Extensive experience in CRM, lifecycle, retention or loyalty within high-growth e-commerce or omnichannel business
- •Proven hands-on leadership of large-scale email, SMS and WhatsApp programs
- •Strong track record of building CRM as a revenue- and LTV-driving channel
- •Deep understanding of segmentation, personalisation, customer journeys and lifecycle strategy
- •Proven experience driving automation, cohort-based strategies and advanced personalisation at scale
- •Confident ownership of key CRM and retention metrics
- •Highly analytical and structured with strong experience in testing and optimisation
- •Experienced in leading and scaling international CRM teams
- •Excellent communicator with strong cross-functional collaboration skills
- •Hands-on experience with CRM and analytics tools such as GA4
- •Deep, hands-on experience with Klaviyo, including complex lifecycle setups
- •Fluency in English; an additional European language is a strong plus
- •US market experience is a strong plus
Keine Angabe
Berufserfahrung
ca. 4 – 6 Jahre
Deine Aufgaben
- •Own Yepoda’s global CRM strategy
- •Drive retention, loyalty, and repeat purchases
- •Lead global CRM execution across email, text, and WhatsApp
- •Implement best-in-class segmentation and personalization
- •Drive AI-powered personalization efforts
- •Build and scale lifecycle programs for onboarding and post-purchase
- •Establish ownership of retention and CRM performance
- •Own and evolve loyalty strategies for long-term engagement
- •Partner with Performance Marketing, Brand, Product, Analytics, and Customer Care
- •Build and lead a high-performing global CRM team
- •Champion a customer-first mindset across the organization
Tools & Technologien
CRMGA4Klaviyo
Sprachen
Englisch – verhandlungssicher
Deine Vorteile
Flexibles Arbeiten
- •Hybrid working
Lockere Unternehmenskultur
- •Dog-friendly office
Snacks & Getränke
- •Free drinks and snacks
Mitarbeiterrabatte
- •Employee discounts
Gesundheits- & Fitnessangebote
- •Urban Sports membership
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Yepoda erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Ähnliche Jobs direkt in deine Inbox?
Noch nicht perfekt?