You lead the development of digital brand strategies and manage marketing campaigns, ensuring a seamless luxury experience across both digital and physical environments.
Anforderungen
- •Bachelor's Degree in Marketing
- •15+ years of professional experience
- •5+ years in team management
- •Thorough understanding of automotive marketing
- •Experience in luxury brand management
- •Experience in social media marketing strategy
- •Understanding of digital marketing KPI management
- •Strong in Microsoft Office
Deine Aufgaben
- •Translate brand DNA into digital experiences.
- •Develop and execute a digital brand strategy.
- •Oversee planning of digital marketing campaigns.
- •Coordinate with Global HQ for campaign launches.
- •Manage regional event briefs and presentations.
- •Champion a seamless luxury customer journey.
- •Manage regional media strategy and presence.
- •Ensure a premium and immersive digital experience.
Original Beschreibung
Job Description
## *We want you to:*
* Translate brand DNA into best-in-class digital experiences that reinforce the Genesis vision.
* Develop and execute a holistic digital brand strategy that supports brand positioning, storytelling, and growth, utilizing digital marketing strategies such as social media influencing and E-Mail campaigns.
* Oversee a team to manage the planning of digital marketing campaigns, from concept and budgeting through to content creation and execution.
* Coordinate with Global HQ and regional stakeholder teams to launch new concepts and campaigns.
* Oversee all Genesis regional event briefs and creative presentations, from production to execution.
* Champion a seamless luxury customer journey across digital and physical environments.
* Manage regional media strategy, working with internal stakeholders and external agencies to deliver an effective media presence across the region.
* Ensure the brand’s digital presence delivers a premium, coherent, and immersive experience.
## *About you:*
* Bachelor's Degree in Marketing or equivalent
* 15+ years of professional experience, with 5+ within a team management position in a similar function
* Thorough understanding of automotive marketing processes and operations
* Experience in luxury brand management, including VIP management and public relations
* Experience in social media marketing strategy management, including influencer marketing
* Understanding of digital Marketing KPI management and data analysis
* Strong in Microsoft Office (Excel, Power BI)
## Rewards and Benefits
Information at a Glance
Posting Start Date:
16/07/2025
Location:
Germany
Level of Experience:
Mid-Career
Employment Type:
Permanent
Function:
Design
Subfunction:
Brand Creative