Dyson GmbH
Category Manager - Home(m/w/x)
Full-timeOn-siteSenior
Köln
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Managing media and influencer relations for unconventional products in the DACH region. Excellent personal network with DACH tech/beauty media and influencers, German/English fluency essential. Work with groundbreaking products; team leadership scope.
Requirements
- Minimum 10 years’ communications/PR experience in multinational or agency environments
- Fluency in German and English with strong writing and influencing skills
- Excellent personal network with technology/beauty media and influencers in the DACH region
- Demonstrated crisis and reputation management experience
- Strong project and agency management skills
- Digital, social media, and event activation expertise
- Creative, adaptable, and data-driven mindset
- Collaborative, proactive, and credible in business partnering
- Outstanding presentation and stakeholder engagement skills
- Results-oriented, organised, and driven by progress
Tasks
- Design and execute integrated communications strategies for the DACH cluster
- Develop media and influencer relations plans to secure top-tier coverage and reviews
- Manage and nurture relationships with media and influencers in Germany, Austria, and Switzerland
- Oversee PR and influencer agencies, ensuring clear KPIs and monitoring effectiveness
- Coach and manage a team to foster growth and excellence
- Organize and deliver impactful digital and physical events
- Monitor the media landscape to identify opportunities and manage potential issues
- Lead internal and corporate communications projects, including partnerships and local CSR initiatives
- Advise local executives on communications and crisis response
- Ensure efficient spending and reporting for the DACH communications budget
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Dyson GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Managing media and influencer relations for unconventional products in the DACH region. Excellent personal network with DACH tech/beauty media and influencers, German/English fluency essential. Work with groundbreaking products; team leadership scope.
Requirements
- Minimum 10 years’ communications/PR experience in multinational or agency environments
- Fluency in German and English with strong writing and influencing skills
- Excellent personal network with technology/beauty media and influencers in the DACH region
- Demonstrated crisis and reputation management experience
- Strong project and agency management skills
- Digital, social media, and event activation expertise
- Creative, adaptable, and data-driven mindset
- Collaborative, proactive, and credible in business partnering
- Outstanding presentation and stakeholder engagement skills
- Results-oriented, organised, and driven by progress
Tasks
- Design and execute integrated communications strategies for the DACH cluster
- Develop media and influencer relations plans to secure top-tier coverage and reviews
- Manage and nurture relationships with media and influencers in Germany, Austria, and Switzerland
- Oversee PR and influencer agencies, ensuring clear KPIs and monitoring effectiveness
- Coach and manage a team to foster growth and excellence
- Organize and deliver impactful digital and physical events
- Monitor the media landscape to identify opportunities and manage potential issues
- Lead internal and corporate communications projects, including partnerships and local CSR initiatives
- Advise local executives on communications and crisis response
- Ensure efficient spending and reporting for the DACH communications budget
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Dyson GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Dyson GmbH
Industry
Other
Description
The company solves problems with surprising inventions that defy convention and improve functionality.
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