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DYDyson GmbH

Category Manager - Home(m/w/x)

Köln
Full-timeOn-siteSenior

Developing cross-channel marketing campaigns for innovative home consumer products across DACH. 5 years marketing/category management experience and native German language skills required. 30 days holiday, product discounts, and bike leasing.

Requirements

  • At least 5 years experience in marketing or category management
  • Passion for campaign management or experience in media management
  • Experience in brand management and cross-channel marketing communications
  • Native level German speaker
  • Skill in market data and marketing analysis
  • Proven ability to challenge the status quo and deliver innovative solutions
  • Effective communication, presentation, and influencing skills
  • Passion for marketing with strong knowledge of market trends
  • Experience in media or e-commerce is a plus
  • Strategic, collaborative, and eagerness to learn
  • Confident team player with a positive, supportive attitude

Tasks

  • Shape and accelerate the Home category across DACH
  • Partner with the Head of Home to develop marketing strategies
  • Create impactful brand communications based on insights
  • Collaborate with internal teams to execute campaigns
  • Build campaigns across TV, digital, in-store, and events
  • Leverage consumer and market data for marketing strategies
  • Review performance using A/B Testing
  • Manage category budgets with Media and PR teams
  • Collaborate with Key Account Manager for retailer activations
  • Lead special projects to drive category excellence
  • Promote a culture of experimentation and knowledge sharing

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanNative

Benefits

Corporate Discounts

  • Discount on Dyson products

Healthcare & Fitness

  • Subsidies for sports activities

Company Bike

  • Bike leasing

Parking & Commuter Benefits

  • Allowance for local public transport or parking space at the office

More Vacation Days

  • 30 days annual holiday

Additional Allowances

  • Weekly meal voucher

Mental Health Support

  • Employee Assistance Programme
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Dyson GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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