Description

As a Social and Content Manager, you will create and execute engaging content for TikTok and Instagram, collaborate with teams, and analyze performance metrics to enhance community engagement and drive trends in the DACH region.

Requirements

• •2-5 years of experience managing social media channels for consumer-facing brands
• •Strong understanding of short-form video production workflows
• •Professional skills in Canva, Adobe Photoshop, Adobe Premiere Pro
• •Deep knowledge of TikTok & Instagram trends in the DACH regions
• •Creative social copywriting
• •Professional capability of editing graphics and videos
• •Proven track record of audience growth and engagement through short-form content
• •Availability for occasional in-person events or content shoots

Tasks

• •Conceptualize and create a trend-driven content calendar
• •Execute strategies following global social playbooks
• •Collaborate with global marketing and local teams for consistency
• •Monitor social media trends and produce high-impact content
• •Localize short-form content based on global strategies
• •Copywrite and edit social content in graphics and videos
• •Brief and manage external influencers and content creators
• •Work with marketing partners to create engaging content
• •Plan, film, and edit videos independently or collaboratively
• •Capture and edit live event content for social media updates
• •Engage with comments and messages to build community
• •Conduct A/B testing and optimize content for trends
• •Stay updated on short-form video trends and audience insights
• •Analyze social media performance metrics and provide reports
• •Report on engagement, reach, and follower growth metrics
• •Oversee content production, ensuring quality and timely delivery

Tools & Technologies