Coty Inc.
Digital Media Manager(m/w/x)
Vollzeit
Keine Angabe
Darmstadt
CO
Coty Inc.1 Monat
SENIOR MEDIA & DIGITAL MANAGER(m/w/x)
Vollzeit
Senior
Keine Angabe
Darmstadt
Nejo KI-Zusammenfassung
In this role, you will drive communication strategies for key brands in DACH, leading an activation team to enhance market performance. Your day-to-day responsibilities will involve optimizing campaigns, managing agency relationships, and leveraging consumer insights to create impactful marketing strategies.
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Anforderungen
- •Expertise in Strategic Communications Process
- •Deep understanding of consumer needs and journey stages
- •Ability to translate consumer insights into audience strategy
Keine Angabe
Berufserfahrung
ca. 4 – 6 Jahre
Deine Aufgaben
- •Support key brands in DACH with communication strategies
- •Drive local implementation processes with agency partners
- •Lead an activation team to maximize market outperformance
- •Develop and manage annual communications strategy plans
- •Steward the Ekimetrics measurement model for consumer engagement
- •Coach campaign development to align objectives with KPIs
- •Synergize media performance with audience ambitions
- •Own agile brand measurement strategy with a digital learning agenda
- •Act as lead client relationship for Media and PRIM Agency teams
- •Ensure seamless communication between agency teams
- •Translate consumer insights into addressable audience strategies
- •Own consumer experience across paid, owned, and earned assets
- •Provide local market knowledge to global functions
- •Develop a POE marketing strategy for quality media environments
- •Leverage measurement solutions for optimized brand performance
- •Monitor campaign efficiency and optimize based on analysis
- •Design and implement a digital learning agenda
- •Track campaign performance and optimize across variables
- •Manage Consumer Engagement budget for assigned brands
- •Compose media and digital channels mix for customer journeys
- •Develop a robust measurement strategy for brand objectives
- •Manage and control budgets rigorously
- •Analyze media investments for optimal budget allocation
- •Facilitate sharing of learnings across brands and organization
- •Educate on state-of-the-art communications planning
Tools & Technologien
GoogleMetaAmazon AdsTikTok
Sprachen
Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Coty Inc. erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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