Coty Inc.
SENIOR MEDIA & DIGITAL MANAGER(m/w/x)
Vollzeit
Senior
Keine Angabe
Darmstadt
CO
Coty Inc.23 Tage
Digital Media Manager(m/w/x)
Vollzeit
Keine Angabe
Darmstadt
Nejo KI-Zusammenfassung
As a Digital Media Manager, you will analyze digital performance and optimize campaigns. Your role involves collaborating with brand teams, leveraging data for targeted audience strategies, and driving innovation to enhance campaign effectiveness.
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Anforderungen
- •Expertise in relevant tools and technologies
- •Upgraded digital marketing knowledge and skills
- •Innovation and awareness of latest trends
Keine Angabe
Deine Aufgaben
- •Analyze digital media performance and results
- •Present strategic insights and recommendations
- •Execute digital campaigns and optimize inflight performance
- •Identify underperforming digital channels and assets
- •Establish reasons for performance issues
- •Maximize ROI through strategic recommendations
- •Implement learnings in upcoming campaigns
- •Advise on digital channel mix and buyable audiences
- •Design Paid/Owned/Earned consumer journeys
- •Develop strategies for partner platforms
- •Collaborate with brand teams for media activation
- •Map media and communications to consumer journeys
- •Create digital media strategies aligned with brand objectives
- •Utilize data and marketing technology for precision marketing
- •Drive strategic use of first- and second-party data
- •Manage core technologies like Google Marketing Platform and Google Ads
- •Measure digital media performance against defined KPIs
- •Maintain and improve the efficiency KPI framework
- •Allocate budgets based on data-driven insights
- •Analyze and optimize performance across all channels
- •Conduct A/B tests to evaluate digital media effectiveness
- •Make recommendations for optimizing digital channels and content
- •Analyze competitor digital media strategies
- •Upgrade digital marketing knowledge within the organization
- •Drive innovation by staying updated on trends
- •Translate communication objectives into media and conversion KPIs
- •Maximize use of first, second, and third-party data for audience targeting
- •Ensure technical tracking is properly set up
- •Monitor KPI performance and advise on optimizations during campaigns
- •Track creative messages, audiences, and touchpoints
- •Improve performance according to compliance guidelines
- •Develop and maintain a performance dashboard
- •Collaborate with media agency to identify factors driving campaign performance
- •Communicate findings to diverse stakeholders
Sprachen
Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Coty Inc. erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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