Digital Media Manager(m/w/x)

Deine Aufgaben

• •Analyze digital media performance and results
• •Present strategic insights and recommendations
• •Execute digital campaigns and optimize inflight performance
• •Identify underperforming digital channels and assets
• •Establish reasons for performance issues
• •Maximize ROI through strategic recommendations
• •Implement learnings in upcoming campaigns
• •Advise on digital channel mix and buyable audiences
• •Design Paid/Owned/Earned consumer journeys
• •Develop strategies for partner platforms
• •Collaborate with brand teams for media activation
• •Map media and communications to consumer journeys
• •Create digital media strategies aligned with brand objectives
• •Utilize data and marketing technology for precision marketing
• •Drive strategic use of first- and second-party data
• •Manage core technologies like Google Marketing Platform and Google Ads
• •Measure digital media performance against defined KPIs
• •Maintain and improve the efficiency KPI framework
• •Allocate budgets based on data-driven insights
• •Analyze and optimize performance across all channels
• •Conduct A/B tests to evaluate digital media effectiveness
• •Make recommendations for optimizing digital channels and content
• •Analyze competitor digital media strategies
• •Upgrade digital marketing knowledge within the organization
• •Drive innovation by staying updated on trends
• •Translate communication objectives into media and conversion KPIs
• •Maximize use of first, second, and third-party data for audience targeting
• •Ensure technical tracking is properly set up
• •Monitor KPI performance and advise on optimizations during campaigns
• •Track creative messages, audiences, and touchpoints
• •Improve performance according to compliance guidelines
• •Develop and maintain a performance dashboard
• •Collaborate with media agency to identify factors driving campaign performance
• •Communicate findings to diverse stakeholders