AD
adidas
20 Stunden

Senior Manager Brand Coms & WHS activation Basketball Central Europe(m/w/x)

Vollzeit
Senior
Keine Angabe
Herzogenaurach, Berlin

In this role, you will craft and implement impactful brand activation strategies for the Basketball and Indoor categories, ensuring alignment with global priorities while driving local engagement and performance across various marketing channels.

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Anforderungen

  • •Understanding of brand communication tools
  • •Understanding of Consumer Campaign Process
  • •Clear category understanding and knowledge
  • •Knowledge of social media and communication trends
  • •Ability to build strong relationships
  • •Strong presentation skills
  • •Proven communication skills
  • •Creative capacity and awareness
  • •6+ years marketing experience
  • •Degree in communications or equivalent experience
  • •Substantial experience in marketing mix
  • •Proven media planning and buying experience
Bachelor-Abschluss

Berufserfahrung

6 Jahre

Deine Aufgaben

  • •Develop and execute a comprehensive brand activation strategy for Basketball and Indoor categories
  • •Create the overall Central brand marketing plan for the category
  • •Contribute to the overarching Brand Calendar, including media, digital, retail, and PR activation
  • •Manage seasonal and annual brand marketing strategies that align with Global and Local priorities
  • •Integrate lead Sports Marketing and Culture Marketing brand partners into activation plans
  • •Support allocation of Category MWB and WHS SWB to enhance Brand and Business KPIs
  • •Create and execute local tools and plans for specific activations
  • •Ensure executional excellence of activations and report performance against KPIs
  • •Collaborate with Global and European BU to optimize tools for local needs
  • •Steer external pitch processes for creative and executional setups
  • •Define and coordinate cost-efficient media planning across communication channels
  • •Ensure effective use of tools across publishing, paid media, and omnichannel marketing
  • •Develop hyperlocal communication tools for priority stories in social media and PR
  • •Lead WHS activation plans focusing on key accounts in the category
  • •Ensure positive sell-in and sell-out impact of activities across all channels
  • •Collaborate with Partner Publishing, Sports, and Culture Marketing for holistic activation concepts

Sprachen

Englisch – verhandlungssicher

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