adidas
Senior Manager Brand Coms & WHS activation Basketball Central Europe(m/w/x)
Vollzeit
Senior
Keine Angabe
Herzogenaurach, Berlin
AD
adidas5 Tage
Manager Wholesale Activation Snipes Central Europe(m/w/x)
Vollzeit
Berufserfahren
Keine Angabe
91074 Herzogenaurach
Nejo KI-Zusammenfassung
In this role, you will collaborate closely with the sales team to drive business growth by executing marketing and activation plans. Your day-to-day responsibilities will include managing seasonal calendars, developing consumer engagement strategies, and ensuring effective brand visibility across key retail locations.
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Anforderungen
- •High professional maturity
- •Collaboration and strong communication skills
- •High influencing skills and fact-based decision making
- •Strong analytical skills
- •Structured, organized, and process-oriented
- •Experience in Category Management or Merchandising, Ranging, SMU, or Sales
- •Strong business acumen and broader perspective
- •Ability to work effectively in a team and under pressure
- •Intermediate to advanced skills in MS Office
- •Fluency in English
- •University degree in business preferred, ideally with marketing and sales focus or equivalent experience
- •Category Management, Ranging, Merchandising experience or account marketing/sales: 3 years
- •Professional experience in sportswear, fashion, or consumer goods industry, retail, or agency environments
Bachelor-Abschluss
Berufserfahrung
3 Jahre
Deine Aufgaben
- •Help build and execute Account Marketing and Activation Plans
- •Define a seasonal marketing calendar for product, retail, and brand activity
- •Execute the seasonal Account Marketing Calendar to drive sales
- •Deliver and implement the AKA activation strategy and roadmap
- •Develop and execute consumer activation activities across all channels
- •Secure optimal space in key destination doors and locations
- •Ensure sell-through and consumer engagement to meet commercial goals
- •Measure the effectiveness of account activation plans visually and via sell-out
- •Manage the seasonal activation calendar process from download to in-store implementation
- •Understand product, customer, and consumer needs in European markets
- •Support SMU and franchise creation and development as needed
- •Represent brand activation internally and externally
- •Oversee execution of toolkits from customer briefing to in-store deployment
- •Collaborate with European and Central Brand teams for best practice implementation
- •Conduct reporting to measure efficiency and commercial success
- •Manage budgets and costs within agreed limits
- •Understand the European consumer retail environment and competitor concepts
- •Ensure visibility of AKA brand activation to relevant teams through effective communication
Sprachen
Englisch – verhandlungssicher
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