Senior IT Business Analyst – Digital Marketing(m/w/x)

In this role, you will bridge the gap between marketing and IT by transforming customer engagement strategies into scalable digital solutions. Your day-to-day responsibilities will involve analyzing business goals, leading digital platform enhancements, and ensuring compliance in a collaborative environment.

Anforderungen

• •Bachelor’s degree in information systems, Computer Science, Business, or related field
• •Minimum 5 years of experience as a Business Analyst in digital marketing, eCommerce, CRM, or customer experience IT projects
• •Proven track record in global, matrix environments
• •Experience with GxP validation and vendor management
• •Strong knowledge of Agile SCRUM development methodologies
• •Ability to define best practices for web and mobile solution design, integrating multiple cloud platforms
• •Hands-on experience in designing and hosting customer-facing digital assets, including websites and mobile applications
• •Familiarity with software quality assurance processes and regulatory compliance requirements
• •Excellent communication skills in English, both written and verbal
• •Master’s degree in business administration, Information Technology, or related field
• •Experience in organizational management within large-scale, global business models
• •Interdisciplinary, intercultural, and influencing skills with the ability to build effective networks
• •Experience working in globally distributed teams and matrixed environments
• •Understanding of solutions in Content Management, Digital Asset Management, CRM, Medical Legal Review, content tagging, and workflow design
• •Ability to interpret and contribute to conceptual systems and solution architecture
• •Familiarity with the healthcare ecosystem, reimbursement models, or MedTech industry
• •Experience supporting business development initiatives with platforms such as Salesforce, eWizard, Adobe Campaign, AWS Lambda, and AWS Lex
• •Prior exposure to diabetes care or medical device sectors
• •Understanding of global cybersecurity and privacy regulations, including GDPR