WSW Software GmbH
Product Manager SAP Logistics(m/w/x)
Vollzeit
mit Homeoffice
Berufserfahren
Keine Angabe
Gauting
LO
Lobster DATA GmbH22 Tage
Product Marketing Manager (Supply Chain Solutions)(m/w/x)
Vollzeit
mit Homeoffice
Senior
Keine Angabe
82327 Tutzing
Nejo KI-Zusammenfassung
In this role, you will shape the market positioning and messaging for innovative supply chain solutions while driving go-to-market strategies. Your day-to-day responsibilities will involve crafting compelling narratives, engaging with customers, and collaborating across teams to ensure successful product adoption.
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Anforderungen
- •5+ years in product marketing, solution marketing, or product management
- •Deep understanding of supply chain and logistics
- •Ability to translate technical features into benefits
- •Experience creating and scaling user communities
- •Track record of successfully launching products/features
- •Familiarity with ERP, CRM, SCM integrations
- •Comfortable with analytics and A/B testing
- •Skilled at crafting compelling narratives
- •At least 5 years of experience in product marketing
- •Ability to develop effective go-to-market strategies
- •Experience with ERP or enterprise software vendors
- •Excellent communication and persuasive content creation
Keine Angabe
Berufserfahrung
5 Jahre
Deine Aufgaben
- •Own the narrative and shape market perception of Lobster
- •Drive adoption of new features and build a community of users
- •Develop clear, benefit-driven positioning and messaging
- •Craft differentiated value propositions highlighting Lobster's strengths
- •Ensure consistency across all sales and marketing materials
- •Uncover and amplify customer success stories
- •Create powerful case studies and thought leadership content
- •Build a customer advocacy program with Field Marketing
- •Gather insights from Customer Success and Sales to refine messaging
- •Lead go-to-market strategies for new releases
- •Develop engaging content that simplifies complex functionality
- •Create training and enablement materials for onboarding
- •Launch and grow a user community for sharing best practices
- •Host webinars and roundtables to engage users
- •Implement referral and incentive programs for growth
- •Monitor industry trends and competitor activities
- •Equip Sales and Leadership with competitive analyses and tools
- •Position Lobster as a thought leader through whitepapers and reports
- •Collaborate with Product, Sales, and Marketing for aligned execution
- •Develop sales enablement tools for effective selling
- •Train internal teams on articulating Lobster's value
- •Conduct market analyses to identify new opportunities
- •Create and maintain targeted marketing materials
- •Plan and execute creative marketing campaigns and events
Tools & Technologien
ERPCRMSCM
Sprachen
Deutsch – verhandlungssicher
Englisch – verhandlungssicher
Deine Vorteile
Flexibles Arbeiten
- •Flexible work from home
- •20 days of remote work per year
Modernes Büro
- •Modern offices in Germany and the Netherlands
Weiterbildungsangebote
- •Personal Learning & Development budget
Betriebliche Altersvorsorge
- •Company Pension plan
Mehr Urlaubstage
- •30 vacation days a year
Sonstige Vorteile
- •Location-specific benefits packages
- •Company-sponsored business travel
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Lobster DATA GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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