HelloFresh
Director ATL Media & Connections Planning(m/w/x)
Vollzeit
Keine Angabe
Berlin
HE
HelloFresh24 Tage
Director, ATL Media & Connections Planning(m/w/x)
Vollzeit
Senior
Keine Angabe
Berlin
Nejo KI-Zusammenfassung
In this role, you will lead the media strategy for HelloFresh Group, managing a significant budget across multiple markets. The focus will be on creating impactful brand connections through innovative planning and execution, ensuring messages resonate with consumers across various channels.
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Anforderungen
- •Expertise in Media Planning, Media Buying, and Communications Planning
- •Media strategy development across brands and international markets
- •Development of channel-agnostic connections strategies
- •Mindset of media innovation and test-and-learn approach
- •Development of audience-first communications frameworks
- •Collaboration with creative teams and media agency partners
- •Leadership in building and developing media teams
- •Utilization of data-driven methodology for performance improvement
- •Evolution of measurement frameworks for brand building media
- •Guidance in translating brand goals to strategy and activation teams
- •Ownership of campaign management and reporting
- •Embedding consumer and cultural insight in planning
- •Understanding of media, messaging, and moments intersection
- •Innovative and solutions-oriented approach
- •Ability to cultivate high-performing teams
- •Collaboration across multiple teams in a fast-paced environment
- •Excellent communication skills with senior stakeholders
- •Proactivity and enjoyment in generating fresh ideas
- •Intellectual curiosity and data-centric approach
- •Bachelor’s degree or proven relevant experience
- •10+ years of experience managing marketing campaigns
- •Strong analytical skills for performance optimization
- •Deep experience in connections planning and communications strategy
- •Strong understanding of advertising and marketing technology
- •Understanding of testing frameworks for media optimization
- •Experience with marketing measurement and analytical models
- •Ability to write clear, data-driven strategies
- •Strong written and verbal communication skills in English
Bachelor-Abschluss
Berufserfahrung
10 Jahre
Deine Aufgaben
- •Oversee media strategy and planning for HelloFresh Group brands
- •Manage a substantial budget across 16 markets
- •Ensure effective brand reach through traditional and online channels
- •Spearhead strategy and execution to optimize marketing budget
- •Shape cohesive brand narratives across paid, earned, and owned channels
- •Ensure connections planning meets consumers with the right message
- •Partner with online marketing and cross-functional teams
- •Build a center of excellence for integrated comms planning and ATL media buying
- •Lead media planning, buying, and communications planning efforts
- •Develop channel-agnostic strategies to unify brand messaging
- •Champion media innovation and a test-and-learn mindset
- •Create audience-first, insight-led communications frameworks
- •Collaborate with creative teams and media agency partners
- •Build and develop a team of media buyers and strategists
- •Utilize data-driven methods to improve performance channel effectiveness
- •Evolve measurement frameworks for brand building media
- •Guide translation of brand goals to strategy and activation teams
- •Manage campaign reporting and analytics of ROI and brand health
- •Embed consumer and cultural insights in all planning
- •Lead cross-channel orchestration balancing brand objectives
Sprachen
Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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