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IWiwoca

Strategy Lead - Acquisition(m/w/x)

Frankfurt am Main, Berlin
Full-timeOn-siteSenior
AI/ML
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Leading acquisition and activation for SMEs in the German market. Proven go-to-market strategy and measurable acquisition growth experience required. Flexible working hours, 25 days' holiday.

Requirements

  • Strong commercial mindset
  • Proven experience driving go-to-market strategy
  • Measurable acquisition growth experience
  • Experience in growth strategy
  • Experience in revenue operations
  • Analytical commercial role experience
  • Track record driving tech-enabled growth
  • Track record driving product-led growth
  • Proven people management experience
  • Proven team leadership experience
  • Ability to build culture in new team
  • Ability to establish operating rhythms in new team
  • German language fluency
  • Strong written communication skills for customer-facing environments
  • Strong analytical capability
  • Experience with experimentation frameworks
  • Experience with A/B testing tools
  • Experience with technical models
  • Strong desire to learn technical models
  • Ability to work from first principles
  • Thrive in ambiguity
  • Curiosity
  • Autonomy
  • Experience in fintech
  • Experience in lending
  • Experience in B2B SaaS
  • Experience in regulated products
  • Experience working with engineering teams to ship features
  • Experience working with product teams to ship features
  • Experience working with data science teams to ship features
  • Experience working with engineering teams to ship models
  • Experience working with product teams to ship models
  • Experience working with data science teams to ship models
  • Knowledge of German SME ecosystem
  • Knowledge of B2B financial products

Tasks

  • Lead a team of three in acquisition and activation for the German market
  • Co-define the growth strategy with the Head of Direct Acquisition
  • Partner with engineering and data teams to build acquisition systems
  • Translate complex data into actionable strategies for scalable and profitable outreach
  • Build and maintain proprietary systems and models for German operations
  • Optimize the user experience for a frictionless onboarding process for small businesses
  • Ensure data-driven decision-making impacts real-world commercial outcomes
  • Define hypotheses and lead cross-functional initiatives for measurable results
  • Own the roadmap for engaging German businesses with robust tech and clear commercial goals
  • Deeply understand the German SME lending landscape and customer needs
  • Translate market and customer insights into product problems and commercial opportunities
  • Inform targeting and segmentation strategies for Marketing and Sales
  • Develop tools like lead scoring systems, eligibility checkers, and onboarding journeys
  • Evolve website content, sign-up flows, and decisioning logic to increase conversion
  • Help define team priorities, roles, and processes as we scale
  • Design, run, and interpret A/B tests for messaging, targeting, onboarding tools, and product flows
  • Identify opportunities using first-principle reasoning and data analysis
  • Manage, coach, and develop a team of commercial strategy analysts and a data scientist
  • Align engineering, data, marketing, and commercial stakeholders around clear goals
  • Translate high-level business goals into testable hypotheses and actionable briefs
  • Establish the operating rhythm, rituals, and roadmap processes for the new team

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • German – Business Fluent

Tools & Technologies

  • A/B testing tools

Benefits

Flexible Working

  • Flexible working hours

Healthcare & Fitness

  • Medical insurance from Vitality
  • Discounted gym membership
  • Private GP service

More Vacation Days

  • Extra day off for birthday
  • Option to buy or sell annual leave

Workation & Sabbatical

  • Unlimited unpaid leave
  • One-month fully paid sabbatical

Mental Health Support

  • External counselling and therapy sessions

Retirement Plans

  • 3% Pension contributions

Competitive Pay

  • Employee equity incentive scheme

Generous Parental Leave

  • Generous parental leave

Childcare

  • Nursery tax benefit scheme

Company Vehicle

  • Electric car scheme

Company Bike

  • Cycle to work scheme

Team Events

  • Two company retreats per year

Learning & Development

  • Learning and development budget
  • Access to learning platforms

Informal Culture

  • Company-wide talks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of iwoca and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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