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Senior E-Commerce Marketing Manager(m/w/x)
Retail media activation and performance marketing for DACH key accounts at toy manufacturer with 20,000+ employees. Leadership experience in omnichannel or e-commerce environments required. Enhanced paid family leave, performance-based bonus scheme.
Requirements
- Experience in E-Commerce or Omnichannel environment
- Leadership and collaborator management experience
- Track record in technology and innovation
- Experience in retail marketing and media
- Project management and agile working skills
- Solution selling skills and assertiveness
- Strong English and fluent German skills
- Participation in Child Safeguarding Background Screening
Tasks
- Lead and develop the DACH E-Commerce Marketing Team
- Monitor retail industry trends to develop scalable solutions
- Improve LEGO brand positioning and commercial success
- Plan and deploy performance marketing campaigns
- Manage Retail Media activations with key accounts
- Ensure consistent brand experiences across all channels
- Develop omni-channel shopper strategies using cross-functional insights
- Utilize and improve the LEGO technology stack
- Deploy impactful assets to drive engagement and conversion
- Automate asset deployment and data exchange with partners
- Collaborate with agencies and retailers to implement promotions
- Distill takeaways and insights from brand partnerships
- Build pilot programs and scale successful solutions
- Partner with Account Management and Digital Marketing teams
- Increase conversion and brand engagement throughout the year
- Coordinate with the regional E-Commerce Center of Excellence
- Share best practices with cross-functional teams
- Build E-Commerce and digital competencies across the organization
- Stay updated on latest E-Commerce industry standards
- Elevate Omnichannel roadmaps for key accounts in DACH
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- E-Commerce
- Omnichannel
- Retail Media
- Digital Merchandising
- Agile
Benefits
Bonuses & Incentives
- Performance-based bonus scheme
Generous Parental Leave
- Enhanced paid family leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources and benefits
Corporate Discounts
- Generous colleague discount
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Senior E-Commerce Marketing Manager(m/w/x)
Retail media activation and performance marketing for DACH key accounts at toy manufacturer with 20,000+ employees. Leadership experience in omnichannel or e-commerce environments required. Enhanced paid family leave, performance-based bonus scheme.
Requirements
- Experience in E-Commerce or Omnichannel environment
- Leadership and collaborator management experience
- Track record in technology and innovation
- Experience in retail marketing and media
- Project management and agile working skills
- Solution selling skills and assertiveness
- Strong English and fluent German skills
- Participation in Child Safeguarding Background Screening
Tasks
- Lead and develop the DACH E-Commerce Marketing Team
- Monitor retail industry trends to develop scalable solutions
- Improve LEGO brand positioning and commercial success
- Plan and deploy performance marketing campaigns
- Manage Retail Media activations with key accounts
- Ensure consistent brand experiences across all channels
- Develop omni-channel shopper strategies using cross-functional insights
- Utilize and improve the LEGO technology stack
- Deploy impactful assets to drive engagement and conversion
- Automate asset deployment and data exchange with partners
- Collaborate with agencies and retailers to implement promotions
- Distill takeaways and insights from brand partnerships
- Build pilot programs and scale successful solutions
- Partner with Account Management and Digital Marketing teams
- Increase conversion and brand engagement throughout the year
- Coordinate with the regional E-Commerce Center of Excellence
- Share best practices with cross-functional teams
- Build E-Commerce and digital competencies across the organization
- Stay updated on latest E-Commerce industry standards
- Elevate Omnichannel roadmaps for key accounts in DACH
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- E-Commerce
- Omnichannel
- Retail Media
- Digital Merchandising
- Agile
Benefits
Bonuses & Incentives
- Performance-based bonus scheme
Generous Parental Leave
- Enhanced paid family leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources and benefits
Corporate Discounts
- Generous colleague discount
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
LEGO
Industry
Manufacturing
Description
The LEGO Group inspires creativity and imagination through play, fostering a diverse and inclusive culture.
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