LEGO
Brand Director(m/w/x)
Full-timeWith HomeofficeExperienced
München
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Developing 360-degree marketing campaigns for global toy brands. Brand strategy and commercial metrics focus required. Family care leave, colleague discount.
Requirements
- Experience as Brand, Marketing, or Sales professional
- Experience from FMCG companies, relevant brands, or agencies
- Track record driving brand love, growth, and health
- Focus on delivering commercial metrics
- Understanding of major media channels and touchpoints
- Metric setting and insight-based hypothesis testing
- Measurement and test & learn culture
- Experience operating and developing broad networks
- Effective collaboration skills
- Translating global strategies into local campaigns
- Experience with Owned, Earned, Shared, and Paid levers
- Leadership mentality and growth mindset
- Envisioning, engaging, and enabling teams
- Self-motivated and driven for results
- Fun, can-do mentality
- Ability to take others on the journey
- Strong communication skills
- Strong conceptual thinking skills
- Strong persuasion skills
- Translating insights into concepts and action
- Fluent German language skills
- Fluent English language skills
Tasks
- Steward a world-renowned brand
- Inspire and develop play, fun, and learning
- Develop and execute go-to-market strategies
- Create 360-degree marketing campaigns
- Activate global toolbox for local relevance
- Achieve and analyze business metrics
- Manage internal and external collaborators
- Drive integrated commercial planning
- Collaborate with key account managers
- Bring LEGO stories to life in DACH
- Foster consumer demand for LEGO
- Capture and use consumer insights
- Develop innovative go-to-market plans
- Create engaging marketing campaigns
- Plan and execute activations and events
- Develop omnichannel presentations
- Collaborate with global teams
- Work with sales and operations teams
- Partner with agency and media
- Engage with the LEGO ecosystem
- Collaborate with brand partners
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Benefits
Family Support
- Family Care Leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources
Corporate Discounts
- Colleague discount
Bonuses & Incentives
- Bonus scheme
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LEGO and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Developing 360-degree marketing campaigns for global toy brands. Brand strategy and commercial metrics focus required. Family care leave, colleague discount.
Requirements
- Experience as Brand, Marketing, or Sales professional
- Experience from FMCG companies, relevant brands, or agencies
- Track record driving brand love, growth, and health
- Focus on delivering commercial metrics
- Understanding of major media channels and touchpoints
- Metric setting and insight-based hypothesis testing
- Measurement and test & learn culture
- Experience operating and developing broad networks
- Effective collaboration skills
- Translating global strategies into local campaigns
- Experience with Owned, Earned, Shared, and Paid levers
- Leadership mentality and growth mindset
- Envisioning, engaging, and enabling teams
- Self-motivated and driven for results
- Fun, can-do mentality
- Ability to take others on the journey
- Strong communication skills
- Strong conceptual thinking skills
- Strong persuasion skills
- Translating insights into concepts and action
- Fluent German language skills
- Fluent English language skills
Tasks
- Steward a world-renowned brand
- Inspire and develop play, fun, and learning
- Develop and execute go-to-market strategies
- Create 360-degree marketing campaigns
- Activate global toolbox for local relevance
- Achieve and analyze business metrics
- Manage internal and external collaborators
- Drive integrated commercial planning
- Collaborate with key account managers
- Bring LEGO stories to life in DACH
- Foster consumer demand for LEGO
- Capture and use consumer insights
- Develop innovative go-to-market plans
- Create engaging marketing campaigns
- Plan and execute activations and events
- Develop omnichannel presentations
- Collaborate with global teams
- Work with sales and operations teams
- Partner with agency and media
- Engage with the LEGO ecosystem
- Collaborate with brand partners
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Benefits
Family Support
- Family Care Leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources
Corporate Discounts
- Colleague discount
Bonuses & Incentives
- Bonus scheme
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LEGO and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
LEGO
Industry
Entertainment
Description
The LEGO Group inspires creativity and imagination through play, fostering a diverse and inclusive culture.
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