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LELEGO

Senior E-Commerce Marketing Manager(m/w/x)

München
Full-timeWith Home OfficeSenior

Retail media activation and performance marketing for DACH key accounts at toy manufacturer with 20,000+ employees. Leadership experience in omnichannel or e-commerce environments required. Enhanced paid family leave, performance-based bonus scheme.

Requirements

  • Experience in E-Commerce or Omnichannel environment
  • Leadership and collaborator management experience
  • Track record in technology and innovation
  • Experience in retail marketing and media
  • Project management and agile working skills
  • Solution selling skills and assertiveness
  • Strong English and fluent German skills
  • Participation in Child Safeguarding Background Screening

Tasks

  • Lead and develop the DACH E-Commerce Marketing Team
  • Monitor retail industry trends to develop scalable solutions
  • Improve LEGO brand positioning and commercial success
  • Plan and deploy performance marketing campaigns
  • Manage Retail Media activations with key accounts
  • Ensure consistent brand experiences across all channels
  • Develop omni-channel shopper strategies using cross-functional insights
  • Utilize and improve the LEGO technology stack
  • Deploy impactful assets to drive engagement and conversion
  • Automate asset deployment and data exchange with partners
  • Collaborate with agencies and retailers to implement promotions
  • Distill takeaways and insights from brand partnerships
  • Build pilot programs and scale successful solutions
  • Partner with Account Management and Digital Marketing teams
  • Increase conversion and brand engagement throughout the year
  • Coordinate with the regional E-Commerce Center of Excellence
  • Share best practices with cross-functional teams
  • Build E-Commerce and digital competencies across the organization
  • Stay updated on latest E-Commerce industry standards
  • Elevate Omnichannel roadmaps for key accounts in DACH

Work Experience

approx. 4 - 6 years

Education

Bachelor's degreeORMaster's degree

Languages

EnglishBusiness FluentGermanBusiness Fluent

Tools & Technologies

E-CommerceOmnichannelRetail MediaDigital MerchandisingAgile

Benefits

Bonuses & Incentives

  • Performance-based bonus scheme

Generous Parental Leave

  • Enhanced paid family leave

Other Benefits

  • Life insurance
  • Disability insurance

Mental Health Support

  • Wellbeing resources and benefits

Corporate Discounts

  • Generous colleague discount
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LEGO and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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