Skip to content
New Job?Nejo!

Your personal AI career agent

ZAZalando

Marketing Lead(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Driving consumer marketing for fashion e-commerce in Spain and Portugal. 7+ years marketing and commercial experience required. 27 days holiday, 30 days work abroad option.

Requirements

  • 7+ years relevant Marketing and Commercial experience
  • Proven track record driving market share growth
  • Local competency/experience in respective region (strong plus)
  • Local competency/experience in Spanish market (strong plus)
  • Experience executing and planning Regional/Country Marketing Strategy
  • Deep expertise reaching and engaging users/audiences/segments
  • Targeted value proposition and marketing strategy application
  • Application of latest insights and KPIs
  • Experience getting things done in fast-paced, changing matrix environment
  • Reliable business partner
  • Passionate and able to choose right battles (prioritisation)
  • Strong communicator
  • Excellent English skills
  • Able to manage various stakeholders effectively
  • Drive and build healthy inclusive teams
  • Promoting diversity

Tasks

  • Drive consumer marketing in Spain and Portugal
  • Bring local voice and market insights to life
  • Enhance value proposition and brand perception
  • Collaborate with Southern Europe teams to grow market share
  • Amplify global marketing initiatives locally
  • Lead market-specific initiatives to capture local opportunities
  • Execute Zalando’s marketing strategy to meet KPIs
  • Define core audiences and strategies to win them over
  • Understand market dynamics and trends
  • Inform go-to-market strategy and wider organization
  • Unlock efficiency and effectiveness by scaling best practices
  • Win new customers and improve brand perception
  • Develop and execute local amplifications of global initiatives
  • Manage regional media spend with the media team
  • Maximize investment effectiveness across channels
  • Lead the business in collaboration with key units and stakeholders
  • Work closely with Southern Europe heads and general manager
  • Drive value proposition and market voice in decision-making

Work Experience

  • 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

More Vacation Days

  • 27 days of holiday a year

Purpose-Driven Work

  • 2 paid volunteering days a year

Flexible Working

  • Hybrid working model
  • Up to 60% remote per week

Workation & Sabbatical

  • Work from abroad for up to 30 working days a year

Competitive Pay

  • Employee shares program

Corporate Discounts

  • 40% off fashion and beauty products
  • 30% off Lounge by Zalando
  • Discounts from external partners

Other Benefits

  • Relocation assistance

Family Support

  • Family services

Mental Health Support

  • Counseling and support
  • Mental health support

Healthcare & Fitness

  • Health and wellbeing options

Mentorship & Coaching

  • Coaching
  • Biannual peer-to-peer review

Learning & Development

  • Training platform
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Zalando and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

  • Zalando

    Senior Marketing Manager DE(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin
  • Zalando

    Senior Marketing Manager - Poland & Baltics(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin
  • Zalando

    Principal Product Manager Marketing Automation(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin
  • Zalando Studios Berlin GmbH

    Team Lead Creative Strategy & Cultural Research - Maternity Cover(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin
  • Zalando Marketing Services GmbH

    Senior External Marketing & PR Specialist(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin
View all 100+ similar jobs

Nejo is an AI – results may be incomplete or contain mistakes