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Senior Marketing Manager - Poland & Baltics(m/w/x)
In this role, you will be at the forefront of enhancing Zalando's presence in Poland and the Baltics, managing local marketing efforts, and driving traffic to the platform. Your day-to-day responsibilities will involve strategic planning, market analysis, and collaboration with agencies to ensure the brand resonates with local customers.
Requirements
- 5-7 years of professional experience as a marketing generalist
- Strong understanding of Offline and Online Marketing Channels and Media
- Proven experience in marketing budget management and campaign execution
- Strong analytical skills to interpret consumer insights and trends
- Deep knowledge of the Polish market and local consumers
- Team player and well-organized
Tasks
- Develop Zalando's brand in Poland and the Baltics
- Manage local marketing activities to strengthen brand presence
- Drive traffic to local sites and app
- Identify consumer and competitive insights for marketing strategy
- Plan and execute an annual marketing plan with budget management
- Monitor market trends to find growth opportunities
- Roll out global campaigns with local adaptations
- Activate Zalando propositions for market relevance
- Manage local media, creative, and influencer agencies
- Ensure consistent brand communication across all channels
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- Polish – Native
- English – Business Fluent
Benefits
Flexible Working
- Hybrid working model
Workation & Sabbatical
- Work from abroad for 30 days
More Vacation Days
- 27 days of holiday
Purpose-Driven Work
- 2 paid volunteering days
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion products
- 30% off Lounge by Zalando
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform access
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Senior Marketing Manager - Poland & Baltics(m/w/x)
In this role, you will be at the forefront of enhancing Zalando's presence in Poland and the Baltics, managing local marketing efforts, and driving traffic to the platform. Your day-to-day responsibilities will involve strategic planning, market analysis, and collaboration with agencies to ensure the brand resonates with local customers.
Requirements
- 5-7 years of professional experience as a marketing generalist
- Strong understanding of Offline and Online Marketing Channels and Media
- Proven experience in marketing budget management and campaign execution
- Strong analytical skills to interpret consumer insights and trends
- Deep knowledge of the Polish market and local consumers
- Team player and well-organized
Tasks
- Develop Zalando's brand in Poland and the Baltics
- Manage local marketing activities to strengthen brand presence
- Drive traffic to local sites and app
- Identify consumer and competitive insights for marketing strategy
- Plan and execute an annual marketing plan with budget management
- Monitor market trends to find growth opportunities
- Roll out global campaigns with local adaptations
- Activate Zalando propositions for market relevance
- Manage local media, creative, and influencer agencies
- Ensure consistent brand communication across all channels
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- Polish – Native
- English – Business Fluent
Benefits
Flexible Working
- Hybrid working model
Workation & Sabbatical
- Work from abroad for 30 days
More Vacation Days
- 27 days of holiday
Purpose-Driven Work
- 2 paid volunteering days
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion products
- 30% off Lounge by Zalando
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform access
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Zalando
Industry
Retail
Description
The company is an exclusive online shopping club for fashion and lifestyle products across Europe, offering daily sales campaigns.
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