Description

In this role, you will be at the forefront of enhancing Zalando's brand presence in Germany by managing local marketing strategies, budgets, and campaigns while ensuring a consistent brand voice across all channels.

Requirements

• •Degree in Business Administration or Marketing
• •5-7 years of professional experience with Marketing
• •Fluency in English and German
• •Knowledge of sports marketing and sponsorship principles
• •Creative problem solving skills
• •Excellent stakeholder management skills
• •Very strong project management skills
• •Profound knowledge of the German market
• •Strong Excel knowledge and analytical skills

Tasks

• •Implement a local touchpoint and media strategy for the German market
• •Manage the marketing budget for the German market, including spend planning and reporting
• •Ensure the implementation of the media strategy in collaboration with the Media Senior Manager
• •Drive the development and execution of sports marketing and sponsorship initiatives
• •Steer local Creative and Influencer Marketing agencies for effective campaign execution
• •Manage all marketing channels and touchpoints with a focus on customer KPI management
• •Localize and execute global campaigns across relevant touchpoints
• •Develop and implement additional local marketing activities to support overall strategy
• •Stay updated on market trends and insights to identify growth opportunities
• •Ensure consistency in communication and tone of voice across all touchpoints

Tools & Technologies

Benefits