Zalando
Marketing Lead(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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ZAZalando
Lead Marketing / Expert Nordics(m/w/x)
Berlin
Full-timeWith Home OfficeManagement
Nejo AI Summary
Driving local consumer marketing and annual strategy for fashion e-commerce in DK, SE, NO, and FI. 8+ years marketing and commercial experience, especially in e-commerce fashion, required. 27 days holiday, up to 60% remote per week.
Requirements
- 8+ years marketing and commercial experience, preferably in e-commerce fashion
- Proven track record driving market share growth
- Built and executed successful marketing strategies, especially in Denmark, Sweden
- Experience in Norway and Finland is ideal
- Fluent in English
- Speaking another language from the markets above is a plus
- Expertise on Scandinavian market
- Experience in Danish & Swedish market is ideal
- Provide insights into local competitive landscape and market trends
- Strong experience planning and executing Regional/Country Marketing Strategy
- Deep expertise reaching and engaging users, audiences, and segments
- Applying latest insights and KPIs to strengthen marketing position
- Data-driven and analytical mindset
- Advanced ecommerce analytics tools understanding
- Result-oriented mentality
- Ability to manage different tools and collaborate with various stakeholders
- Experience in marketing budget management
- End-to-end full funnel campaign execution
- Good track record of on campaign management
- Working with creative, media and influencer marketing agencies
- Getting things done in fast-paced, changing matrix-structured environment
- Highly reliable business partner
- Passionate and able to prioritize business needs
- Embrace and drive change
- Hunt for new solutions and improvements
- Team player
- Well organised
- Comfortable steering several key projects with different stakeholders
- Acting as an owner & facilitator
- Strong communicator
- Manage various stakeholders effectively
- High degree of critical thinking
- Capable of developing solutions to various business issues
- Passionate achiever
- Strong leadership skills
- Able to guide and mentor team colleagues
- Drive healthy and inclusive teams
- Encouraged to apply even if not meeting every single requirement
Tasks
- Drive local consumer marketing in DK, SE, NO, and FI
- Create and execute annual marketing strategy
- Inform go-to-market strategy with market insights
- Collaborate with local agencies on creative planning
- Lead weekly stand-up meetings for marketing initiatives
- Work with global and cross-functional teams
- Define core audiences and winning tactics
- Manage regional media budget with the Media Team
- Measure marketing impact and identify growth opportunities
- Develop synergies with other Nordic markets
- Scale local activations and best practices
- Contribute to global marketing initiatives
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- Danish – is a plus
- Swedish – is a plus
- Norwegian – is a plus
- Finnish – is a plus
Tools & Technologies
- ecommerce analytics tools
Benefits
More Vacation Days
- 27 days of holiday
Purpose-Driven Work
- 2 paid volunteering days
Flexible Working
- Hybrid working model
- Up to 60% remote per week
Workation & Sabbatical
- Work from abroad (up to 30 days/year)
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off Zalando products
- 30% off Lounge by Zalando
- Discounts from external partners
Other Benefits
- Relocation assistance
Family Support
- Family services and support
Healthcare & Fitness
- Health and wellbeing options
- Wellhub membership
Mental Health Support
- Mental health support and coaching
Learning & Development
- Training platform
Mentorship & Coaching
- Biannual peer-to-peer review
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Zalando and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Nejo AI Summary
Driving local consumer marketing and annual strategy for fashion e-commerce in DK, SE, NO, and FI. 8+ years marketing and commercial experience, especially in e-commerce fashion, required. 27 days holiday, up to 60% remote per week.
Requirements
- 8+ years marketing and commercial experience, preferably in e-commerce fashion
- Proven track record driving market share growth
- Built and executed successful marketing strategies, especially in Denmark, Sweden
- Experience in Norway and Finland is ideal
- Fluent in English
- Speaking another language from the markets above is a plus
- Expertise on Scandinavian market
- Experience in Danish & Swedish market is ideal
- Provide insights into local competitive landscape and market trends
- Strong experience planning and executing Regional/Country Marketing Strategy
- Deep expertise reaching and engaging users, audiences, and segments
- Applying latest insights and KPIs to strengthen marketing position
- Data-driven and analytical mindset
- Advanced ecommerce analytics tools understanding
- Result-oriented mentality
- Ability to manage different tools and collaborate with various stakeholders
- Experience in marketing budget management
- End-to-end full funnel campaign execution
- Good track record of on campaign management
- Working with creative, media and influencer marketing agencies
- Getting things done in fast-paced, changing matrix-structured environment
- Highly reliable business partner
- Passionate and able to prioritize business needs
- Embrace and drive change
- Hunt for new solutions and improvements
- Team player
- Well organised
- Comfortable steering several key projects with different stakeholders
- Acting as an owner & facilitator
- Strong communicator
- Manage various stakeholders effectively
- High degree of critical thinking
- Capable of developing solutions to various business issues
- Passionate achiever
- Strong leadership skills
- Able to guide and mentor team colleagues
- Drive healthy and inclusive teams
- Encouraged to apply even if not meeting every single requirement
Tasks
- Drive local consumer marketing in DK, SE, NO, and FI
- Create and execute annual marketing strategy
- Inform go-to-market strategy with market insights
- Collaborate with local agencies on creative planning
- Lead weekly stand-up meetings for marketing initiatives
- Work with global and cross-functional teams
- Define core audiences and winning tactics
- Manage regional media budget with the Media Team
- Measure marketing impact and identify growth opportunities
- Develop synergies with other Nordic markets
- Scale local activations and best practices
- Contribute to global marketing initiatives
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- Danish – is a plus
- Swedish – is a plus
- Norwegian – is a plus
- Finnish – is a plus
Tools & Technologies
- ecommerce analytics tools
Benefits
More Vacation Days
- 27 days of holiday
Purpose-Driven Work
- 2 paid volunteering days
Flexible Working
- Hybrid working model
- Up to 60% remote per week
Workation & Sabbatical
- Work from abroad (up to 30 days/year)
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off Zalando products
- 30% off Lounge by Zalando
- Discounts from external partners
Other Benefits
- Relocation assistance
Family Support
- Family services and support
Healthcare & Fitness
- Health and wellbeing options
- Wellhub membership
Mental Health Support
- Mental health support and coaching
Learning & Development
- Training platform
Mentorship & Coaching
- Biannual peer-to-peer review
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Zalando and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Zalando
Industry
Retail
Description
The company is an exclusive online shopping club for fashion and lifestyle products across Europe, offering daily sales campaigns.
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