Team Lead Creative Strategy & Cultural Research - Maternity Cover(m/w/x)

Description

You will lead a high-performing team to bridge the gap between creative ambition and commercial results, ensuring every campaign is rooted in deep cultural intelligence and strategic vision.

Requirements

• •8+ years experience in Creative Strategy, Brand Marketing, or Cultural Foresight
• •Experience in fast-paced agency or high-growth in-house brand environment
• •Leadership and development of multidisciplinary teams
• •Understanding of the Business of Fashion
• •Ability to balance cultural relevance with sales KPIs and ROI
• •Understanding of social-first content and creator economy
• •Executive presence and senior leadership management
• •Entrepreneurial, curious, innovative, and adaptable mindset
• •Comfort streamlining processes and forecasting youth culture shifts
• •Bachelor’s or Master’s degree in Marketing, Fashion, Communications, or related field

Tasks

• •Align creative strategy with the company's entertainment-first roadmap
• •Lead strategic development for stories and partner campaigns
• •Oversee editorial campaigns and global creative direction
• •Guide in-house talent to build cultural research tools
• •Forecast trends and identify new growth opportunities
• •Implement methodologies to predict and optimize project effectiveness
• •Lead and inspire a team of eight specialists
• •Manage team capacity and delegate workflows
• •Standardize strategic processes to ensure consistent quality
• •Partner with senior stakeholders and internal clients
• •Bridge strategy with production and media for creative execution

Benefits