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MA
Mastercard Europe SA / Representative Office Germany
last mo.

Manager - Digital Marketing, Advisors & Consulting Services(m/w/x)

Frankfurt am Main
Full-timeOn-siteManagement

Description

In this role, you will take charge of key client accounts, driving impactful marketing campaigns through data analytics. Your day-to-day responsibilities will involve leading client conversations, executing projects, and collaborating with partners to enhance marketing strategies in Germany.

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Requirements

  • 10+ years of experience
  • Integrated marketing knowledge with focus in digital marketing planning and data-driven implementation
  • Proven track record in management of large client accounts
  • Ability to lead, assess and drive digital marketing solutions
  • Ability to thrive in a matrix organization
  • Excellent communication and presentation skills
  • Proven track record to drive digital agenda and manage digital initiatives
  • Demonstrated track record of planning and managing complex digital marketing initiatives
  • Ability to manage multiple internal and external stakeholders
  • Proven track record in the financial services or payment industry

Work Experience

10 years

Tasks

  • Manage account responsibilities for key clients
  • Drive the conception and execution of marketing campaigns
  • Deliver marketing projects focused on data analytics
  • Support sales of marketing projects through sales teams
  • Implement Marketing Services strategy in Germany
  • Lead senior-level conversations with clients
  • Create and execute Marketing Services project deliveries
  • Focus on financial performance and impact of projects
  • Implement data-driven digital campaigns and marketing automation
  • Manage card lifecycle initiatives for customer engagement
  • Achieve project execution within milestones and budget
  • Collaborate with external marketing partners for growth
  • Oversee creative development and media planning
  • Ensure quality and coherence with client needs
  • Apply best practices across different countries
  • Influence stakeholders on the value of Marketing Services

Languages

GermanBusiness Fluent

EnglishBusiness Fluent

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