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Lead Copywriter & Content Manager(m/w/x)
Shaping German tone of voice and creating customer service communication templates for a global financial institution serving 80M+ customers. Exceptional written communication and storytelling, plus strong leadership skills, required. Collaboration with global marketing teams.
Requirements
- Exceptional copywriting and storytelling ability
- Strong leadership and team management skills
- Excellent communication and collaboration skills
- Commercial mindset and brand building understanding
- High organization and multi-project management
- Autonomous, proactive, and growth-driven mindset
- Excellent teamwork skills
- Minimum 5 years' copywriting experience
- Specialized finance or financial services experience
- Strong digital affinity for various platforms
- Native-level German and fluent English
- Experience in tone of voice development
- Demonstrated people management experience
- Willingness to travel
- Customer targeting, empathy, and ethics
Tasks
- Evolve the German tone of voice
- Define the company's local market positioning
- Articulate product USPs with marketing teams
- Create customer service communication templates
- Develop engaging social media guidelines
- Manage and mentor cross-functional copywriters
- Brief teams on new product releases
- Prioritize and allocate copywriting workloads
- Build a structured German content hub
- Align messaging with European digital banks
- Coordinate campaigns with the creative agency
- Guard brand consistency across all channels
- Collaborate on brand and marketing strategy
- Scale content operations and creative excellence
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- web
- app
- CRM
- social
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Lead Copywriter & Content Manager(m/w/x)
Shaping German tone of voice and creating customer service communication templates for a global financial institution serving 80M+ customers. Exceptional written communication and storytelling, plus strong leadership skills, required. Collaboration with global marketing teams.
Requirements
- Exceptional copywriting and storytelling ability
- Strong leadership and team management skills
- Excellent communication and collaboration skills
- Commercial mindset and brand building understanding
- High organization and multi-project management
- Autonomous, proactive, and growth-driven mindset
- Excellent teamwork skills
- Minimum 5 years' copywriting experience
- Specialized finance or financial services experience
- Strong digital affinity for various platforms
- Native-level German and fluent English
- Experience in tone of voice development
- Demonstrated people management experience
- Willingness to travel
- Customer targeting, empathy, and ethics
Tasks
- Evolve the German tone of voice
- Define the company's local market positioning
- Articulate product USPs with marketing teams
- Create customer service communication templates
- Develop engaging social media guidelines
- Manage and mentor cross-functional copywriters
- Brief teams on new product releases
- Prioritize and allocate copywriting workloads
- Build a structured German content hub
- Align messaging with European digital banks
- Coordinate campaigns with the creative agency
- Guard brand consistency across all channels
- Collaborate on brand and marketing strategy
- Scale content operations and creative excellence
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- web
- app
- CRM
- social
About the Company
BBVA
Industry
FinancialServices
Description
The company is a global financial institution with over 160 years of history, serving more than 80 million customers across 25 countries.
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