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Lead Copywriter & Content Manager(m/w/x)
Description
As you lead the German content strategy, you'll balance hands-on creative writing with team mentorship to shape the local voice and ensure a unified brand presence across all digital channels.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Exceptional copywriting and storytelling ability
- •Strong leadership and team management skills
- •Excellent communication and collaboration skills
- •Commercial mindset and brand building understanding
- •High organization and multi-project management
- •Autonomous, proactive, and growth-driven mindset
- •Excellent teamwork skills
- •Minimum 5 years' copywriting experience
- •Specialized finance or financial services experience
- •Strong digital affinity for various platforms
- •Native-level German and fluent English
- •Experience in tone of voice development
- •Demonstrated people management experience
- •Willingness to travel
- •Customer targeting, empathy, and ethics
Work Experience
5 years
Tasks
- •Evolve the German tone of voice
- •Define the company's local market positioning
- •Articulate product USPs with marketing teams
- •Create customer service communication templates
- •Develop engaging social media guidelines
- •Manage and mentor cross-functional copywriters
- •Brief teams on new product releases
- •Prioritize and allocate copywriting workloads
- •Build a structured German content hub
- •Align messaging with European digital banks
- •Coordinate campaigns with the creative agency
- •Guard brand consistency across all channels
- •Collaborate on brand and marketing strategy
- •Scale content operations and creative excellence
Tools & Technologies
Languages
German – Native
English – Business Fluent
- BBVA S.A. Niederlassung Deutschland (German Branch)Full-timeWith HomeofficeSeniorFrankfurt (Oder)
- BBVA
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Lead Copywriter & Content Manager(m/w/x)
The AI Job Search Engine
Description
As you lead the German content strategy, you'll balance hands-on creative writing with team mentorship to shape the local voice and ensure a unified brand presence across all digital channels.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Exceptional copywriting and storytelling ability
- •Strong leadership and team management skills
- •Excellent communication and collaboration skills
- •Commercial mindset and brand building understanding
- •High organization and multi-project management
- •Autonomous, proactive, and growth-driven mindset
- •Excellent teamwork skills
- •Minimum 5 years' copywriting experience
- •Specialized finance or financial services experience
- •Strong digital affinity for various platforms
- •Native-level German and fluent English
- •Experience in tone of voice development
- •Demonstrated people management experience
- •Willingness to travel
- •Customer targeting, empathy, and ethics
Work Experience
5 years
Tasks
- •Evolve the German tone of voice
- •Define the company's local market positioning
- •Articulate product USPs with marketing teams
- •Create customer service communication templates
- •Develop engaging social media guidelines
- •Manage and mentor cross-functional copywriters
- •Brief teams on new product releases
- •Prioritize and allocate copywriting workloads
- •Build a structured German content hub
- •Align messaging with European digital banks
- •Coordinate campaigns with the creative agency
- •Guard brand consistency across all channels
- •Collaborate on brand and marketing strategy
- •Scale content operations and creative excellence
Tools & Technologies
Languages
German – Native
English – Business Fluent
About the Company
BBVA
Industry
FinancialServices
Description
The company is a global financial institution with over 160 years of history, serving more than 80 million customers across 25 countries.
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