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GEGetYourGuide

Engagement Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Designing multi-channel engagement strategies for creator segments on a global travel experiences marketplace. Online community engagement and CRM campaign experience essential. Annual personal growth budget, 30-day work from anywhere option.

Requirements

  • 3-5 years experience in marketing
  • Experience developing online community engagement strategies
  • Experience planning and executing CRM campaigns
  • Strong analytical mindset and data interpretation
  • Excellent project and stakeholder management skills
  • Collaboration with Product and Tech teams
  • Knowledge of Instagram, TikTok, and YouTube
  • Experience in creator economy or influencers
  • Track record of audience segmentation
  • Development and optimization of value propositions

Tasks

  • Define messaging for various creator segments
  • Design a multi-channel engagement strategy
  • Execute lifecycle campaigns to drive conversions
  • Create campaigns highlighting community success stories
  • Translate community feedback into product features
  • Collaborate with product teams on feature development
  • Steer the community communication and channel strategy
  • Develop guides, tutorials, and newsletters for creators
  • Track core metrics like LTV and retention
  • Use data insights to refine targeting strategies
  • Optimize campaign performance to improve engagement

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Braze
  • HubSpot
  • CRM solutions
  • Instagram
  • TikTok
  • YouTube

Benefits

Flexible Working

  • Hybrid working approach

Additional Allowances

  • Annual personal growth budget

Mentorship & Coaching

  • Mentorship programs

Workation & Sabbatical

  • 30-day work from anywhere

Team Events

  • Quarterly team events
  • Yearly company-wide events

Public Transport Subsidies

  • Monthly transportation budget

Healthcare & Fitness

  • Monthly fitness budget
  • Health and wellness benefits

Corporate Discounts

  • GetYourGuide activity discounts

Learning & Development

  • Language reimbursement program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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