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Engagement Marketing Manager(m/w/x)
Designing multi-channel engagement strategies for creator segments on a global travel experiences marketplace. Online community engagement and CRM campaign experience essential. Annual personal growth budget, 30-day work from anywhere option.
Requirements
- 3-5 years experience in marketing
- Experience developing online community engagement strategies
- Experience planning and executing CRM campaigns
- Strong analytical mindset and data interpretation
- Excellent project and stakeholder management skills
- Collaboration with Product and Tech teams
- Knowledge of Instagram, TikTok, and YouTube
- Experience in creator economy or influencers
- Track record of audience segmentation
- Development and optimization of value propositions
Tasks
- Define messaging for various creator segments
- Design a multi-channel engagement strategy
- Execute lifecycle campaigns to drive conversions
- Create campaigns highlighting community success stories
- Translate community feedback into product features
- Collaborate with product teams on feature development
- Steer the community communication and channel strategy
- Develop guides, tutorials, and newsletters for creators
- Track core metrics like LTV and retention
- Use data insights to refine targeting strategies
- Optimize campaign performance to improve engagement
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- HubSpot
- CRM solutions
- TikTok
- YouTube
Benefits
Flexible Working
- Hybrid working approach
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
- Home
- Jobs in Germany
- Engagement Marketing ManagerEngagement Marketing Manager at GetYourGuide
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- Engagement Marketing ManagerEngagement Marketing Manager at GetYourGuide
Engagement Marketing Manager(m/w/x)
Designing multi-channel engagement strategies for creator segments on a global travel experiences marketplace. Online community engagement and CRM campaign experience essential. Annual personal growth budget, 30-day work from anywhere option.
Requirements
- 3-5 years experience in marketing
- Experience developing online community engagement strategies
- Experience planning and executing CRM campaigns
- Strong analytical mindset and data interpretation
- Excellent project and stakeholder management skills
- Collaboration with Product and Tech teams
- Knowledge of Instagram, TikTok, and YouTube
- Experience in creator economy or influencers
- Track record of audience segmentation
- Development and optimization of value propositions
Tasks
- Define messaging for various creator segments
- Design a multi-channel engagement strategy
- Execute lifecycle campaigns to drive conversions
- Create campaigns highlighting community success stories
- Translate community feedback into product features
- Collaborate with product teams on feature development
- Steer the community communication and channel strategy
- Develop guides, tutorials, and newsletters for creators
- Track core metrics like LTV and retention
- Use data insights to refine targeting strategies
- Optimize campaign performance to improve engagement
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- HubSpot
- CRM solutions
- TikTok
- YouTube
Benefits
Flexible Working
- Hybrid working approach
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
About the Company
GetYourGuide
Industry
Tourism
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
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