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Product Marketing Manager(m/w/x)
Multi-channel engagement strategies for travel experience creators, translating community feedback to product features at a global travel marketplace. Experience developing engagement strategies for online communities and CRM campaign execution required. Annual personal growth budget, 30-day work from anywhere.
Requirements
- 3-5 years experience in product, lifecycle, or creator marketing
- Experience developing engagement strategies for online communities
- Experience planning and executing CRM campaigns
- Strong analytical mindset and data interpretation skills
- Excellent project and stakeholder management skills
- Collaboration with Product and Tech teams
- Knowledge of Instagram, TikTok, and YouTube
- Experience in creator economy or influencer marketing
- Track record of audience segmentation
- Development and optimization of value propositions
Tasks
- Define value propositions for various creator segments
- Design multi-channel engagement strategies across CRM and social
- Execute lifecycle campaigns to improve creator conversion rates
- Create campaigns highlighting community benefits and success stories
- Translate community feedback into product features and content
- Collaborate with product teams on feature development
- Steer the community communication and channel strategy
- Develop educational guides, tutorials, and newsletters
- Report on community metrics like LTV and retention
- Use data insights to refine targeting and strategies
- Optimize campaign performance to boost engagement
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- HubSpot
- CRM solutions
- TikTok
- YouTube
Benefits
Flexible Working
- Hybrid working approach
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
- Home
- Jobs in Germany
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Product Marketing Manager(m/w/x)
Multi-channel engagement strategies for travel experience creators, translating community feedback to product features at a global travel marketplace. Experience developing engagement strategies for online communities and CRM campaign execution required. Annual personal growth budget, 30-day work from anywhere.
Requirements
- 3-5 years experience in product, lifecycle, or creator marketing
- Experience developing engagement strategies for online communities
- Experience planning and executing CRM campaigns
- Strong analytical mindset and data interpretation skills
- Excellent project and stakeholder management skills
- Collaboration with Product and Tech teams
- Knowledge of Instagram, TikTok, and YouTube
- Experience in creator economy or influencer marketing
- Track record of audience segmentation
- Development and optimization of value propositions
Tasks
- Define value propositions for various creator segments
- Design multi-channel engagement strategies across CRM and social
- Execute lifecycle campaigns to improve creator conversion rates
- Create campaigns highlighting community benefits and success stories
- Translate community feedback into product features and content
- Collaborate with product teams on feature development
- Steer the community communication and channel strategy
- Develop educational guides, tutorials, and newsletters
- Report on community metrics like LTV and retention
- Use data insights to refine targeting and strategies
- Optimize campaign performance to boost engagement
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- HubSpot
- CRM solutions
- TikTok
- YouTube
Benefits
Flexible Working
- Hybrid working approach
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
About the Company
GetYourGuide
Industry
Tourism
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
Not a perfect match?
- GetYourGuide
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