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FRFREENOW

Product Marketing Manager(m/w/x)

Berlin, Hamburg
Full-timeWith Home OfficeSenior

Go-to-market strategy and multi-channel campaigns for a European multi-mobility app. 5+ years B2C app product marketing experience required. Flexible working, LinkedIn Learning, and sabbatical options.

Requirements

  • 5+ years Product Marketing experience (B2C apps, marketplaces, digital services)
  • Proven track record in feature launches and adoption campaigns
  • Deep understanding of competitive, fast-paced industries (mobility, delivery, e-commerce)
  • Experience collaborating with cross-functional Product and Tech teams
  • Strong written and verbal English communication skills
  • Creative and strategic mindset with data-driven approach
  • Ability to work autonomously in dynamic, international environment

Tasks

  • Shape go-to-market strategies
  • Craft engaging multi-channel campaigns
  • Work with Product, Brand, and CRM teams
  • Define and implement go-to-market strategies
  • Translate product updates into benefit-driven messaging
  • Lead multi-channel communications
  • Drive user awareness and adoption
  • Engage users through testing and data insights
  • Collaborate with local market teams
  • Tailor campaigns for regional relevance
  • Stay updated with the product roadmap
  • Identify communication opportunities
  • Bring user and competitor insights to product teams

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishNative

Benefits

Flexible Working

  • Flexible working arrangements

Learning & Development

  • LinkedIn Learning

Workation & Sabbatical

  • Sabbatical and special leave policies

Corporate Discounts

  • WeRoad partnership

More Vacation Days

  • Birthday off
  • 24th December off
  • 31st December off

Other Benefits

  • Short-term EU work policy
  • Mobility Credit

Healthcare & Fitness

  • Health Insurance

Mental Health Support

  • Employee assistance program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of FREENOW and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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