Senior Marketing Manager, App Growth(m/w/x)

Description

Global paid acquisition strategy and execution across Meta, Google, TikTok, and Apple Search Ads for a travel booking platform. 6+ years mobile user acquisition and attribution expertise required. 30-day work from anywhere policy, annual personal growth budget.

Requirements

• •6+ years mobile user acquisition experience
• •Expertise in Meta and Google Ads
• •Knowledge of mobile measurement and attribution
• •Experience with ASO and A/B testing
• •Strategic mindset and execution planning
• •Analytical excellence and decision-making
• •Project and stakeholder management skills
• •Strong collaboration and communication skills
• •Berlin-based or willingness to relocate

Tasks

• •Develop a global paid acquisition strategy
• •Execute growth strategies across Meta and Google
• •Manage TikTok and Apple Search Ads campaigns
• •Drive app installs and user quality
• •Build and test user acquisition campaigns
• •Scale performance marketing across key channels
• •Contribute to 6-12 month growth planning
• •Maintain a 3-month view of hypotheses
• •Optimize targeting and bidding strategies
• •Maximize ROAS and drive efficient growth
• •Solve complex paid acquisition challenges quickly
• •Balance strategic planning with agile execution
• •Collaborate with marketing and product teams
• •Coordinate with data and creative teams
• •Manage stakeholders to align with growth initiatives

Tools & Technologies

Benefits