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Marketing AI & Automation Manager(m/w/x)
Building AI-powered marketing automation systems for a global business data platform. 3-5 years in Product, Growth, Marketing Ops, or CRM, ideally B2B, essential. Work from abroad up to 30 days/year.
Requirements
- 3-5 years experience in Product, Growth, Marketing Operations, Performance Marketing or CRM, ideally B2B or digital-first environment
- Strong analytical mindset with A/B testing, funnel/behavioral analysis, experiment design experience
- Working knowledge of Braze (or similar), CDPs, CMS platforms, automation frameworks
- Ability to translate technical requirements for engineering teams
- Excellent communication skills for cross-functional collaboration
- Ability to align stakeholders and simplify complex topics
- Sound understanding of GDPR and privacy-first marketing principles
- Bonus: Deep experience implementing AI-based workflows or predictive models
Tasks
- Implement data-driven, AI-powered marketing system improvements
- Transform complex funnels into scalable, automated experiences
- Drive AI automation use case design and rollout
- Collaborate with Engineering, Data, and Analytics on automation
- Optimize lead-to-customer funnels with CRM, Sales, Product
- Co-own the evolution of the lead scoring model
- Define and validate new lead scoring signals
- Measure impact on conversion and sales efficiency
- Design and evaluate A/B and multivariate tests for landing pages
- Collaborate with UX/UI, Marketing, Data on testing
- Translate testing insights into reusable patterns and playbooks
- Build smart, consent-aware journey enablement components
- Develop segments, decision trees, and templates for journeys
- Enable CRM and Sales teams to scale journeys
- Identify bottlenecks using analytics tools
- Measure automation impact with analytics tools
- Provide insights for marketing tech and product strategy
- Align with Engineering on data quality and instrumentation
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- A/B testing
- Braze
- CDPs
- CMS platforms
- automation frameworks
- AI-based workflows
- predictive models
Benefits
Flexible Working
- Hybrid work
- Flex-time
Workation & Sabbatical
- Work from abroad (up to 30 days/year)
Informal Culture
- International team
Team Events
- Social events
Public Transport Subsidies
- Subsidized urban mobility
Healthcare & Fitness
- Fitness and wellness options
Other Benefits
- Free access to Langdock
Career Advancement
- Career opportunities
Learning & Development
- Training opportunities
Parking & Commuter Benefits
- Attractive locations
Modern Office
- Modern offices
Mental Health Support
- Mental health support
Not a perfect match?
- plancraftFull-timeRemoteSeniorHamburg
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Marketing AI & Automation Manager(m/w/x)
Building AI-powered marketing automation systems for a global business data platform. 3-5 years in Product, Growth, Marketing Ops, or CRM, ideally B2B, essential. Work from abroad up to 30 days/year.
Requirements
- 3-5 years experience in Product, Growth, Marketing Operations, Performance Marketing or CRM, ideally B2B or digital-first environment
- Strong analytical mindset with A/B testing, funnel/behavioral analysis, experiment design experience
- Working knowledge of Braze (or similar), CDPs, CMS platforms, automation frameworks
- Ability to translate technical requirements for engineering teams
- Excellent communication skills for cross-functional collaboration
- Ability to align stakeholders and simplify complex topics
- Sound understanding of GDPR and privacy-first marketing principles
- Bonus: Deep experience implementing AI-based workflows or predictive models
Tasks
- Implement data-driven, AI-powered marketing system improvements
- Transform complex funnels into scalable, automated experiences
- Drive AI automation use case design and rollout
- Collaborate with Engineering, Data, and Analytics on automation
- Optimize lead-to-customer funnels with CRM, Sales, Product
- Co-own the evolution of the lead scoring model
- Define and validate new lead scoring signals
- Measure impact on conversion and sales efficiency
- Design and evaluate A/B and multivariate tests for landing pages
- Collaborate with UX/UI, Marketing, Data on testing
- Translate testing insights into reusable patterns and playbooks
- Build smart, consent-aware journey enablement components
- Develop segments, decision trees, and templates for journeys
- Enable CRM and Sales teams to scale journeys
- Identify bottlenecks using analytics tools
- Measure automation impact with analytics tools
- Provide insights for marketing tech and product strategy
- Align with Engineering on data quality and instrumentation
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- A/B testing
- Braze
- CDPs
- CMS platforms
- automation frameworks
- AI-based workflows
- predictive models
Benefits
Flexible Working
- Hybrid work
- Flex-time
Workation & Sabbatical
- Work from abroad (up to 30 days/year)
Informal Culture
- International team
Team Events
- Social events
Public Transport Subsidies
- Subsidized urban mobility
Healthcare & Fitness
- Fitness and wellness options
Other Benefits
- Free access to Langdock
Career Advancement
- Career opportunities
Learning & Development
- Training opportunities
Parking & Commuter Benefits
- Attractive locations
Modern Office
- Modern offices
Mental Health Support
- Mental health support
About the Company
Statista
Industry
Media
Description
The company is the world's leading business data platform, providing reliable data and analytics products to empower fact-based decisions.
Not a perfect match?
- plancraft
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