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ABAbbott

Director, International Marketing(m/w/x)

Wiesbaden
Full-timeOn-siteSenior

Global product launches and international marketing strategy for medical devices. Arabic language skills and 12-15+ years leadership experience required. Multi-country team leadership, English fluency.

Requirements

  • Degree in Business, Marketing, technical or scientific discipline
  • Written and verbal English fluency
  • Additional Arabic language skills
  • 12–15+ years progressive commercial leadership experience in Medical Devices, Diagnostics, or Healthcare
  • Experience leading multi country marketing teams
  • Proven experience driving strategy and execution across multiple international regions
  • Strong understanding of global healthcare systems, reimbursement, regulatory, and clinical workflows
  • Demonstrated leadership in digital marketing, omnichannel strategy, and global brand development
  • Experience leading complex global launch programs and lifecycle management
  • Outstanding strategic planning and analytical capability
  • Track record of shaping commercial strategy and influencing senior stakeholders
  • Demonstrated success in developing and executing commercial plans that achieve growth across diverse regions
  • Strong ability to lead through ambiguity
  • Make high-quality decisions without precedent
  • Drive organizational alignment across geographies
  • Entrepreneurial and results-driven mindset
  • Effective cross-functional leadership and collaboration
  • Exceptional communication and influencing skills
  • Capable of navigating complex stakeholder environments
  • Leading global dialogues

Tasks

  • Define and lead international marketing strategy
  • Align strategy with global priorities and local market needs
  • Drive successful global product launches
  • Ensure strong product positioning and rapid adoption
  • Develop and implement international marketing plans
  • Conduct market segmentation, targeting, pricing, and channel strategy
  • Create globally aligned, locally adaptable messaging
  • Develop promotional tools and digital assets
  • Analyze market trends, customer needs, and competitive dynamics
  • Inform strategy and investment decisions
  • Partner with Regional GMs and country leaders
  • Ensure effective and consistent execution
  • Engage and develop relationships with Key Opinion Leaders
  • Support market access through health economic tools
  • Use value-based messaging
  • Lead international training programs
  • Initiate early adopter programs
  • Accelerate best practice sharing
  • Manage marketing budgets
  • Contribute to forecasting and demand planning
  • Develop long-range strategy
  • Collaborate cross-functionally with various teams
  • Represent international markets in global business reviews
  • Identify and scale innovative growth strategies
  • Strengthen market presence
  • Work closely with international leadership and regional sales
  • Engage external KOLs, agencies, and strategic partners

Work Experience

  • 12 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • ArabicBasic
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Abbott and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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