Abbott Diagnostics GmbH
Marketing Manager - EMEA, Molecular Diagnostics(m/w/x)
Full-timeOn-siteExperienced
Wiesbaden
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Organizing dinner programs and conference attendance for new product launches at a global healthcare company. Commercial marketing experience in Medical Device/Diagnostic or Point of Care preferred. Travel for national and local events.
Requirements
- Degree in Business, Marketing, technical or scientific discipline
- Commercial experience in Marketing, preferably in Point of Care or Medical Device/Diagnostic business with understanding of Clinical Biology or Laboratory Medicine
- Demonstrated experience in digital marketing, planning multichannel campaigns, metrics, analytics, and trends identification
- Outstanding strategic planning and analytical skills
- Demonstrated experience in developing and executing commercial plans
- Thoughtfulness and sense of urgency
- Excellent influencing and communication skills
- Approachable and credible communication style, exceptional verbal and written communication skills in German and English
Tasks
- Drive innovative product launches in new markets
- Establish new standard of care patient pathways
- Develop messaging and positioning with validated value proposition
- Raise awareness through national and local conference attendance
- Organize dinner programs at local society events
- Coordinate launch event roadshows
- Support clinical workflow with adoption tools
- Partner with UK consultants for patient pathway improvement
- Build advocacy with scientific societies
- Support commercial evaluations and evidence generation white papers
- Conduct training and user groups with early adopters
- Develop marketing plans aligned with business objectives
- Analyze market data and competitive activity for marketing planning
- Create promotional tools for the commercial team
- Provide promotional and scientific literature, sales aids, and support materials
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Abbott and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Organizing dinner programs and conference attendance for new product launches at a global healthcare company. Commercial marketing experience in Medical Device/Diagnostic or Point of Care preferred. Travel for national and local events.
Requirements
- Degree in Business, Marketing, technical or scientific discipline
- Commercial experience in Marketing, preferably in Point of Care or Medical Device/Diagnostic business with understanding of Clinical Biology or Laboratory Medicine
- Demonstrated experience in digital marketing, planning multichannel campaigns, metrics, analytics, and trends identification
- Outstanding strategic planning and analytical skills
- Demonstrated experience in developing and executing commercial plans
- Thoughtfulness and sense of urgency
- Excellent influencing and communication skills
- Approachable and credible communication style, exceptional verbal and written communication skills in German and English
Tasks
- Drive innovative product launches in new markets
- Establish new standard of care patient pathways
- Develop messaging and positioning with validated value proposition
- Raise awareness through national and local conference attendance
- Organize dinner programs at local society events
- Coordinate launch event roadshows
- Support clinical workflow with adoption tools
- Partner with UK consultants for patient pathway improvement
- Build advocacy with scientific societies
- Support commercial evaluations and evidence generation white papers
- Conduct training and user groups with early adopters
- Develop marketing plans aligned with business objectives
- Analyze market data and competitive activity for marketing planning
- Create promotional tools for the commercial team
- Provide promotional and scientific literature, sales aids, and support materials
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Abbott and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Abbott
Industry
Healthcare
Description
Das Unternehmen ist ein weltweit führendes Unternehmen im Gesundheitswesen, das bahnbrechende wissenschaftliche Erkenntnisse nutzt und Lösungen zur Verbesserung der Gesundheit der Menschen entwickelt.
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