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CRM Automation & MarTech Lead(m/w/x)
Automating lifecycle journeys and dynamic campaign execution for surplus food marketplace. Deep enterprise CRM and multi-channel orchestration expertise required. Hybrid work, work abroad, and extra parental leave.
Requirements
- Significant experience in CRM, lifecycle marketing, or marketing operations
- Strong focus on automation and MarTech infrastructure
- Global or multi-market environment experience
- Deep hands-on expertise with enterprise CRM platforms
- Strong understanding of multi-channel orchestration
- Strong technical understanding of modern MarTech ecosystems
- Comfortable working with CDPs, analytics, CRM platforms
- Practical experience with workflow automation tools
- Focus on reducing manual effort and increasing scalability
- Familiarity with SQL, APIs, and webhooks
- Support data integration and automation use cases
- Systems thinker
- Identify leverage points, simplify complexity, design scalable solutions
- Hands-on operator
- Comfortable owning projects end-to-end
- Cross-functional collaborator
- Effectively bridge CRM, Data, and Engineering teams
- Impact-driven
- Prioritize work based on measurable outcomes, speed, and scalability
Tasks
- Redesign campaign triggering and coordination
- Reduce reliance on manual builds
- Develop automation systems for lifecycle journeys
- Implement dynamic campaign execution
- Optimize integration of core marketing platforms
- Ensure clean, reliable, real-time data flow
- Identify and eliminate CRM ecosystem inefficiencies
- Streamline campaign build, QA, and deployment
- Implement low-code/no-code solutions
- Reduce manual intervention
- Define and enforce global best practices
- Ensure consistency and scalability
- Build systems for faster A/B testing
- Enable reliable measurement
- Establish continuous experimentation culture
- Improve performance across lifecycle programs
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- Braze
- Salesforce Marketing Cloud
- CDPs
- Amplitude
- HighTouch
- Redshift
- Make
- n8n
- Zapier
- Airtable
- SQL
- APIs
- webhooks
Benefits
Flexible Working
- Hybrid working
- Work from home
Workation & Sabbatical
- Work abroad
- Option for unpaid leave
Generous Parental Leave
- Extra parental leave
More Vacation Days
- Extra days off
- Additional days off for life events
Healthcare & Fitness
- Health insurance
Retirement Plans
- Pension plans
Team Events
- Regular social events
Snacks & Drinks
- Coffee and snacks
Other Benefits
- Fully-equipped kitchens
- Women in the Workplace ERG
- P.R.I.D.E. ERG
- People of Colour ERG
Additional Allowances
- Monthly Surprise Bag
Social Impact
- Paid volunteer time
Diverse Work
- Functionally Diverse ERG
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- BanxwareFull-timeWith HomeofficeExperiencedBerlin
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CRM Automation & MarTech Lead(m/w/x)
Automating lifecycle journeys and dynamic campaign execution for surplus food marketplace. Deep enterprise CRM and multi-channel orchestration expertise required. Hybrid work, work abroad, and extra parental leave.
Requirements
- Significant experience in CRM, lifecycle marketing, or marketing operations
- Strong focus on automation and MarTech infrastructure
- Global or multi-market environment experience
- Deep hands-on expertise with enterprise CRM platforms
- Strong understanding of multi-channel orchestration
- Strong technical understanding of modern MarTech ecosystems
- Comfortable working with CDPs, analytics, CRM platforms
- Practical experience with workflow automation tools
- Focus on reducing manual effort and increasing scalability
- Familiarity with SQL, APIs, and webhooks
- Support data integration and automation use cases
- Systems thinker
- Identify leverage points, simplify complexity, design scalable solutions
- Hands-on operator
- Comfortable owning projects end-to-end
- Cross-functional collaborator
- Effectively bridge CRM, Data, and Engineering teams
- Impact-driven
- Prioritize work based on measurable outcomes, speed, and scalability
Tasks
- Redesign campaign triggering and coordination
- Reduce reliance on manual builds
- Develop automation systems for lifecycle journeys
- Implement dynamic campaign execution
- Optimize integration of core marketing platforms
- Ensure clean, reliable, real-time data flow
- Identify and eliminate CRM ecosystem inefficiencies
- Streamline campaign build, QA, and deployment
- Implement low-code/no-code solutions
- Reduce manual intervention
- Define and enforce global best practices
- Ensure consistency and scalability
- Build systems for faster A/B testing
- Enable reliable measurement
- Establish continuous experimentation culture
- Improve performance across lifecycle programs
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- Braze
- Salesforce Marketing Cloud
- CDPs
- Amplitude
- HighTouch
- Redshift
- Make
- n8n
- Zapier
- Airtable
- SQL
- APIs
- webhooks
Benefits
Flexible Working
- Hybrid working
- Work from home
Workation & Sabbatical
- Work abroad
- Option for unpaid leave
Generous Parental Leave
- Extra parental leave
More Vacation Days
- Extra days off
- Additional days off for life events
Healthcare & Fitness
- Health insurance
Retirement Plans
- Pension plans
Team Events
- Regular social events
Snacks & Drinks
- Coffee and snacks
Other Benefits
- Fully-equipped kitchens
- Women in the Workplace ERG
- P.R.I.D.E. ERG
- People of Colour ERG
Additional Allowances
- Monthly Surprise Bag
Social Impact
- Paid volunteer time
Diverse Work
- Functionally Diverse ERG
About the Company
Too Good To Go
Industry
Food
Description
Das Unternehmen möchte inspirieren und befähigen, Lebensmittelverschwendung zu bekämpfen, indem es Partnerbetriebe mit Konsumenten verbindet.
Not a perfect match?
- Banxware
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