Wunderflats
CRM Lead(m/w/x)
Full-timeWith HomeofficeExperienced
Berlin
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GEGetYourGuide
Lifecycle Content & Strategy Lead(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Crafting personalized customer journeys for travel experiences, from segmentation to optimization across all touchpoints. 8+ years in lifecycle/CRM strategy with deep segmentation expertise required. 30 days work-from-anywhere, annual personal growth budget.
Requirements
- 8+ years of experience in lifecycle, CRM, or content strategy roles
- Deep expertise in customer segmentation, journey mapping, and messaging frameworks
- Strong storytelling skills
- Hands-on operator in content development and journey optimization
- Proven experience collaborating with product marketing, creative, and CRM teams
- Strong analytical skills in customer data interpretation
- Experience with Braze and other marketing automation and CRM platforms
- Experience in marketplace, SaaS, or high-growth consumer businesses
Tasks
- Define and execute the lifecycle content strategy
- Lead the development of messaging frameworks and audience segmentation
- Map customer journeys across all touchpoints
- Build and optimize personalized journeys for key cohorts
- Leverage insights and data for segmentation
- Design onboarding, engagement, and retention programs
- Tell compelling brand stories through lifecycle flows
- Collaborate with product marketing, creative, and CRM teams
- Deliver integrated content and campaigns
- Oversee the lifecycle content calendar
- Ensure timely and impactful campaigns
- Analyze customer feedback and journey analytics
- Refine messaging, content, and segmentation strategies
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
Benefits
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere for 30 days
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts on activities
Learning & Development
- Language reimbursement program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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GEGetYourGuide
Lifecycle Content & Strategy Lead(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Crafting personalized customer journeys for travel experiences, from segmentation to optimization across all touchpoints. 8+ years in lifecycle/CRM strategy with deep segmentation expertise required. 30 days work-from-anywhere, annual personal growth budget.
Requirements
- 8+ years of experience in lifecycle, CRM, or content strategy roles
- Deep expertise in customer segmentation, journey mapping, and messaging frameworks
- Strong storytelling skills
- Hands-on operator in content development and journey optimization
- Proven experience collaborating with product marketing, creative, and CRM teams
- Strong analytical skills in customer data interpretation
- Experience with Braze and other marketing automation and CRM platforms
- Experience in marketplace, SaaS, or high-growth consumer businesses
Tasks
- Define and execute the lifecycle content strategy
- Lead the development of messaging frameworks and audience segmentation
- Map customer journeys across all touchpoints
- Build and optimize personalized journeys for key cohorts
- Leverage insights and data for segmentation
- Design onboarding, engagement, and retention programs
- Tell compelling brand stories through lifecycle flows
- Collaborate with product marketing, creative, and CRM teams
- Deliver integrated content and campaigns
- Oversee the lifecycle content calendar
- Ensure timely and impactful campaigns
- Analyze customer feedback and journey analytics
- Refine messaging, content, and segmentation strategies
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
Benefits
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere for 30 days
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts on activities
Learning & Development
- Language reimbursement program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
GetYourGuide
Industry
Marketing
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
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