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WU
Wunderflats
8d ago

CRM Lead(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Description

You will shape the company's lifecycle marketing from the ground up, driving growth for both landlords and tenants through automated journeys, strategic segmentation, and cross-functional collaboration.

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Requirements

  • •Proficiency in English (C2) and German
  • •Senior CRM or lifecycle marketing experience
  • •Strong hands-on CRM and lifecycle marketing experience
  • •Ability to own strategy and execution
  • •Experience with complex or two-sided journeys
  • •Commercial mindset and accountability for results
  • •High autonomy in fast-paced environments
  • •Problem-solving skills and results orientation

Work Experience

approx. 1 - 4 years

Tasks

  • •Own the end-to-end lifecycle marketing strategy
  • •Design automated journeys for landlords and tenants
  • •Build logic for complex user segmentations
  • •Monitor CRM KPIs and performance reporting
  • •Optimize messaging through continuous A/B testing
  • •Nurture new leads toward their first listing
  • •Reactivate inactive or churned landlords
  • •Align CRM flows with sales pipelines
  • •Improve visit-to-booking conversion rates
  • •Re-engage inactive users to drive repeat usage
  • •Collaborate with product and data teams
  • •Manage external freelancers and partners

Tools & Technologies

CRMSaaS

Languages

English – Native

German – Basic

Benefits

Flexible Working

  • •Flexible and family-friendly hours
  • •Hybrid work options

Retirement Plans

  • •Company pension plan
  • •20% employer pension contribution

Learning & Development

  • •Individual training programs
  • •Workshops
  • •Trade fairs and conferences

Ergonomic Workplace

  • •Ergonomically equipped workstations
  • •Detox room

Childcare

  • •Playroom

Other Benefits

  • •Roof terrace

Snacks & Drinks

  • •Free fruit and drinks

Team Events

  • •Annual summer and winter parties
  • •Regular after-work gatherings
  • •Table tennis

Healthcare & Fitness

  • •Office yoga

Informal Culture

  • •Table soccer

Corporate Discounts

  • •Discounted Urban Sports Club membership
  • •FutureBens discounts

Public Transport Subsidies

  • •Yearly travel ticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Wunderflats and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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