getolo GmbH
Senior CRM Manager(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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Driving CRM retention strategy for B2C digital products, onboarding, and reactivating users. 5+ years CRM and retention metrics ownership required. Monthly MILES credits, subsidized Urban Sports Club membership.
Requirements
- 5+ years CRM, lifecycle marketing, or retention strategy experience
- Senior individual contributor or lead level track record
- Proven ownership of retention metrics in B2C digital product
- Meaningful active user base experience
- Strong strategic instinct
- Turn retention brief into prioritized roadmap
- Turn roadmap into measurable outcomes
- Solid understanding of CRM infrastructure
- Understanding of segmentation logic
- Understanding of automation architecture
- Understanding of channel orchestration
- Ability to challenge CRM build
- Experience with Braze
- Strong working knowledge of Braze
- Familiarity with AI-driven personalization
- Familiarity with predictive tooling
- Data-literate
- Commercially sharp
- Distinguish vanity metric from retention signal
- Build reporting accordingly
- Comfortable working in collaborative team structure
- Influence matters as much as authority
- Fluency in English
- German language skills
Tasks
- Shape and drive retention agenda
- Onboard new users
- Retain active users
- Reactivate lapsed or dormant users
- Collaborate with VP Marketing
- Translate CRM vision into execution
- Lead CRM team (2-3 people)
- Ensure touchpoints deepen user relationships
- Drive MILES CRM strategy
- Align with commercial growth targets
- Own retention KPIs
- Monitor churn rate
- Monitor reactivation rate
- Monitor incremental trip volume
- Enhance CRM from multi-channel to omni-channel
- Transition from broad segments to behavioral micro-audiences
- Develop engaging user experiences
- Integrate AI and predictive logic
- Implement Next Best Action
- Predict churn
- Determine individual behavior windows
- Champion measurement discipline
- Establish global holdout group
- Shift reporting to incremental revenue attribution
- Work with Brand team
- Ensure value-add touchpoints
- Build CRM experience users miss
- Coordinate CRM team delivery
- Share context with CRM team
- Raise team output quality
- Collaborate across Marketing, Product, BI, and Design
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- CRM
- Braze
- AI-driven personalisation
- predictive tooling
Benefits
Public Transport Subsidies
- Monthly MILES credits or Deutschlandticket
Healthcare & Fitness
- Subsidized Urban Sports Club membership
Corporate Discounts
- Discounts on 1,500+ providers
Flexible Working
- Home office flexibility
Retirement Plans
- Attractive pension plan
Learning & Development
- Personal development support
- Knowledge sharing and training opportunities
Social Impact
- Revenue donation to social projects
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of MILES Mobility and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Driving CRM retention strategy for B2C digital products, onboarding, and reactivating users. 5+ years CRM and retention metrics ownership required. Monthly MILES credits, subsidized Urban Sports Club membership.
Requirements
- 5+ years CRM, lifecycle marketing, or retention strategy experience
- Senior individual contributor or lead level track record
- Proven ownership of retention metrics in B2C digital product
- Meaningful active user base experience
- Strong strategic instinct
- Turn retention brief into prioritized roadmap
- Turn roadmap into measurable outcomes
- Solid understanding of CRM infrastructure
- Understanding of segmentation logic
- Understanding of automation architecture
- Understanding of channel orchestration
- Ability to challenge CRM build
- Experience with Braze
- Strong working knowledge of Braze
- Familiarity with AI-driven personalization
- Familiarity with predictive tooling
- Data-literate
- Commercially sharp
- Distinguish vanity metric from retention signal
- Build reporting accordingly
- Comfortable working in collaborative team structure
- Influence matters as much as authority
- Fluency in English
- German language skills
Tasks
- Shape and drive retention agenda
- Onboard new users
- Retain active users
- Reactivate lapsed or dormant users
- Collaborate with VP Marketing
- Translate CRM vision into execution
- Lead CRM team (2-3 people)
- Ensure touchpoints deepen user relationships
- Drive MILES CRM strategy
- Align with commercial growth targets
- Own retention KPIs
- Monitor churn rate
- Monitor reactivation rate
- Monitor incremental trip volume
- Enhance CRM from multi-channel to omni-channel
- Transition from broad segments to behavioral micro-audiences
- Develop engaging user experiences
- Integrate AI and predictive logic
- Implement Next Best Action
- Predict churn
- Determine individual behavior windows
- Champion measurement discipline
- Establish global holdout group
- Shift reporting to incremental revenue attribution
- Work with Brand team
- Ensure value-add touchpoints
- Build CRM experience users miss
- Coordinate CRM team delivery
- Share context with CRM team
- Raise team output quality
- Collaborate across Marketing, Product, BI, and Design
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- CRM
- Braze
- AI-driven personalisation
- predictive tooling
Benefits
Public Transport Subsidies
- Monthly MILES credits or Deutschlandticket
Healthcare & Fitness
- Subsidized Urban Sports Club membership
Corporate Discounts
- Discounts on 1,500+ providers
Flexible Working
- Home office flexibility
Retirement Plans
- Attractive pension plan
Learning & Development
- Personal development support
- Knowledge sharing and training opportunities
Social Impact
- Revenue donation to social projects
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of MILES Mobility and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
MILES Mobility
Industry
Marketing
Description
Das Unternehmen ist der führende Carsharing-Anbieter in Deutschland und bietet ebenfalls Auto-Abos an.
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