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WOWorld Economic Forum Geneva

Lead, Email Marketing Technology(m/w/x)

Genf
Full-timeOn-siteSenior
AI/ML

Developing personalized email journeys and smart automations with integrated AI functionalities for public-private cooperation. Salesforce and Marketing Cloud developer experience, plus audience and data segmentation track record required. Focus on technology for global public-private cooperation.

Requirements

  • Advanced degree in business or related
  • Five years digital marketing experience
  • Salesforce and Marketing Cloud developer experience
  • Knowledge of HTML, CSS, and SQL
  • Audience and data segmentation track record
  • Experience with Salesforce API and Analytics
  • Proficiency in Tableau and Data Cloud
  • Strong analytics and performance marketing skills
  • Experience in PowerPoint and data storytelling
  • Organizational, project management, and teamwork skills
  • Strong communication and collaboration skills

Tasks

  • Manage marketing technology projects
  • Integrate email apps and AI functionalities
  • Implement new data management systems
  • Deliver personalized email journeys
  • Develop smart automations and newsletters
  • Lead technical deliveries for Marketing Cloud
  • Execute Account Engagement solutions
  • Run workshops for new initiatives
  • Scope requirements and gather insights
  • Design and present project plans
  • Coordinate cross-functional collaboration streams
  • Identify marketing technology improvements
  • Manage email deliverability and IP reputation
  • Enhance email marketing analytics capabilities
  • Deliver technical dashboards using Tableau
  • Automate weekly email campaign reporting
  • Support CRM platform architecture and solutions
  • Monitor and analyze campaign metrics
  • Present quarterly and annual performance trends
  • Execute end-to-end email campaign creation
  • Optimize operational processes using AI
  • Implement A/B testing protocols
  • Troubleshoot HTML and segmentation issues
  • Maintain email rendering quality standards

Work Experience

  • 5 years

Education

  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Salesforce
  • Marketing Cloud
  • Account Engagement
  • Pardot
  • HTML
  • CSS
  • Photoshop
  • SQL
  • AMPscript
  • Tableau
  • Data Cloud
  • PowerPoint
  • AgentForce
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of World Economic Forum Geneva and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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