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Lead, Email Marketing Technology(m/w/x)
Developing personalized email journeys and smart automations with integrated AI functionalities for public-private cooperation. Salesforce and Marketing Cloud developer experience, plus audience and data segmentation track record required. Focus on technology for global public-private cooperation.
Requirements
- Advanced degree in business or related
- Five years digital marketing experience
- Salesforce and Marketing Cloud developer experience
- Knowledge of HTML, CSS, and SQL
- Audience and data segmentation track record
- Experience with Salesforce API and Analytics
- Proficiency in Tableau and Data Cloud
- Strong analytics and performance marketing skills
- Experience in PowerPoint and data storytelling
- Organizational, project management, and teamwork skills
- Strong communication and collaboration skills
Tasks
- Manage marketing technology projects
- Integrate email apps and AI functionalities
- Implement new data management systems
- Deliver personalized email journeys
- Develop smart automations and newsletters
- Lead technical deliveries for Marketing Cloud
- Execute Account Engagement solutions
- Run workshops for new initiatives
- Scope requirements and gather insights
- Design and present project plans
- Coordinate cross-functional collaboration streams
- Identify marketing technology improvements
- Manage email deliverability and IP reputation
- Enhance email marketing analytics capabilities
- Deliver technical dashboards using Tableau
- Automate weekly email campaign reporting
- Support CRM platform architecture and solutions
- Monitor and analyze campaign metrics
- Present quarterly and annual performance trends
- Execute end-to-end email campaign creation
- Optimize operational processes using AI
- Implement A/B testing protocols
- Troubleshoot HTML and segmentation issues
- Maintain email rendering quality standards
Work Experience
- 5 years
Education
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce
- Marketing Cloud
- Account Engagement
- Pardot
- HTML
- CSS
- Photoshop
- SQL
- AMPscript
- Tableau
- Data Cloud
- PowerPoint
- AgentForce
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Lead, Email Marketing Technology(m/w/x)
Developing personalized email journeys and smart automations with integrated AI functionalities for public-private cooperation. Salesforce and Marketing Cloud developer experience, plus audience and data segmentation track record required. Focus on technology for global public-private cooperation.
Requirements
- Advanced degree in business or related
- Five years digital marketing experience
- Salesforce and Marketing Cloud developer experience
- Knowledge of HTML, CSS, and SQL
- Audience and data segmentation track record
- Experience with Salesforce API and Analytics
- Proficiency in Tableau and Data Cloud
- Strong analytics and performance marketing skills
- Experience in PowerPoint and data storytelling
- Organizational, project management, and teamwork skills
- Strong communication and collaboration skills
Tasks
- Manage marketing technology projects
- Integrate email apps and AI functionalities
- Implement new data management systems
- Deliver personalized email journeys
- Develop smart automations and newsletters
- Lead technical deliveries for Marketing Cloud
- Execute Account Engagement solutions
- Run workshops for new initiatives
- Scope requirements and gather insights
- Design and present project plans
- Coordinate cross-functional collaboration streams
- Identify marketing technology improvements
- Manage email deliverability and IP reputation
- Enhance email marketing analytics capabilities
- Deliver technical dashboards using Tableau
- Automate weekly email campaign reporting
- Support CRM platform architecture and solutions
- Monitor and analyze campaign metrics
- Present quarterly and annual performance trends
- Execute end-to-end email campaign creation
- Optimize operational processes using AI
- Implement A/B testing protocols
- Troubleshoot HTML and segmentation issues
- Maintain email rendering quality standards
Work Experience
- 5 years
Education
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce
- Marketing Cloud
- Account Engagement
- Pardot
- HTML
- CSS
- Photoshop
- SQL
- AMPscript
- Tableau
- Data Cloud
- PowerPoint
- AgentForce
About the Company
World Economic Forum Geneva
Industry
Government
Description
The company is committed to improving the state of the world through public-private cooperation and engagement with leaders across sectors.
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