HelloFresh
Senior CRM Strategy Manager - Reactivations(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
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Dein persönlicher KI-Karriere-Agent
HEHelloFresh
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
AI/ML
Data Science
Nejo KI-Zusammenfassung
Global CRM strategy for leads and prospects, scaling data-driven personalization. 7+ years CRM or digital marketing experience required. Berlin relocation support, annual learning budget.
Anforderungen
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise strategic prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on SMS, Push Notifications, WhatsApp, or in-app messaging campaigns
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools
- Proficiency with CDP tools
- Strong analytical skills
- Data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights
- Confidence in decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Aufgaben
- Shape global CRM engagement and conversion strategies
- Lead as the global expert in prospect lifecycle marketing
- Define and own end-to-end CRM strategy for leads and prospects
- Develop and scale data-driven segmentation and personalization
- Create and manage global acquisition and nurture roadmaps
- Evolving mobile channel strategy (SMS, WhatsApp, push, in-app)
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize key CRM performance metrics (CTR, conversion rate, opt-in/opt-out, pipeline impact, ROI)
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Betriebliche Altersvorsorge
- Subsidized pension scheme
Sonstige Vorteile
- Berlin relocation support
- Access to HelloFresh Academy
Mitarbeiterrabatte
- Exclusive discounts on weekly boxes and office meals
Weiterbildungsangebote
- Annual learning & development budget
- German language learning budget
Mentale Gesundheitsförderung
- Mental health support
- Wellbeing platforms access
Parkplatz & Pendelvorteile
- Transportation perks
Familienfreundlichkeit
- Working-parent-friendly benefits
Gesundheits- & Fitnessangebote
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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HEHelloFresh
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
AI/ML
Data Science
Nejo KI-Zusammenfassung
Global CRM strategy for leads and prospects, scaling data-driven personalization. 7+ years CRM or digital marketing experience required. Berlin relocation support, annual learning budget.
Anforderungen
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise strategic prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on SMS, Push Notifications, WhatsApp, or in-app messaging campaigns
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools
- Proficiency with CDP tools
- Strong analytical skills
- Data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights
- Confidence in decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Aufgaben
- Shape global CRM engagement and conversion strategies
- Lead as the global expert in prospect lifecycle marketing
- Define and own end-to-end CRM strategy for leads and prospects
- Develop and scale data-driven segmentation and personalization
- Create and manage global acquisition and nurture roadmaps
- Evolving mobile channel strategy (SMS, WhatsApp, push, in-app)
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize key CRM performance metrics (CTR, conversion rate, opt-in/opt-out, pipeline impact, ROI)
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Betriebliche Altersvorsorge
- Subsidized pension scheme
Sonstige Vorteile
- Berlin relocation support
- Access to HelloFresh Academy
Mitarbeiterrabatte
- Exclusive discounts on weekly boxes and office meals
Weiterbildungsangebote
- Annual learning & development budget
- German language learning budget
Mentale Gesundheitsförderung
- Mental health support
- Wellbeing platforms access
Parkplatz & Pendelvorteile
- Transportation perks
Familienfreundlichkeit
- Working-parent-friendly benefits
Gesundheits- & Fitnessangebote
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
HelloFresh
Branche
Marketing
Beschreibung
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Noch nicht perfekt?
- HelloFresh
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