HelloFresh
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
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HEHelloFresh
Senior CRM Strategy Manager - Reactivations(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Reactivating cancelled customers through personalized, data-driven journeys across email, push, SMS, and call centers. 5+ years in CRM or lifecycle marketing required. Berlin relocation support, hybrid work, and HelloFresh discounts.
Anforderungen
- 5+ years in marketing role
- Focus on CRM, lifecycle marketing, customer journey design, or audience segmentation
- Preferably working with subscription business models
- Design and execute customer journey strategies
- Own business targets across markets
- Monitor performance, identify gaps, and drive initiatives
- Deep understanding of CRM performance metrics
- Experience with A/B testing, segmentation, and continuous optimization
- Proven success working with creative, analytics, operations, and brand teams
- Translate strategy into clear recommendations
- Sharp eye for compelling visuals and copy
- Partner with creative teams to build resonant communication
- Openness to leveraging automations, Machine Learning, and AI
- Prior experience with technical teams in automation, ML, AI is a plus
Aufgaben
- Reestablish relationships with cancelled customers
- Create personalized, data-driven customer journeys
- Develop communication strategies for various segments
- Define channel use for Email, Push Notifications, SMS, Direct Mail, Call Centre
- Manage markets to meet Business Plan targets
- Monitor Conversion, spend, and CVA performance
- Identify and plan incremental initiatives
- Optimize Click-Through Rates, Conversion Rates, profitability
- Refine customer journey effectiveness using data insights
- Design and execute A/B testing strategies
- Improve messaging, timing, and offers
- Collaborate with Creative, Product Marketing, Marketing Analytics, CRM Operations, local teams
- Align strategies and measure performance
- Develop tailored creative materials
- Ensure communication delivers product value
- Partner with teams on Automations, Machine Learning, AI
- Share insights for efficiency and personalization improvements
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- Machine Learning
- AI
Benefits
Betriebliche Altersvorsorge
- Subsidized Pension Scheme
Sonstige Vorteile
- Berlin relocation support
- Access to HelloFresh Academy
Flexibles Arbeiten
- Hybrid working model
Mitarbeiterrabatte
- Discounts on weekly HelloFresh box
Gratis oder Vergünstigte Mahlzeiten
- Office meal discounts
Weiterbildungsangebote
- Annual learning & development budget
- German language learning budget
Mentale Gesundheitsförderung
- Mental health support
- Wellbeing platforms (Headspace, Spill)
Parkplatz & Pendelvorteile
- Transportation perks
Familienfreundlichkeit
- Working-parent-friendly benefits
Gesundheits- & Fitnessangebote
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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HEHelloFresh
Senior CRM Strategy Manager - Reactivations(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Reactivating cancelled customers through personalized, data-driven journeys across email, push, SMS, and call centers. 5+ years in CRM or lifecycle marketing required. Berlin relocation support, hybrid work, and HelloFresh discounts.
Anforderungen
- 5+ years in marketing role
- Focus on CRM, lifecycle marketing, customer journey design, or audience segmentation
- Preferably working with subscription business models
- Design and execute customer journey strategies
- Own business targets across markets
- Monitor performance, identify gaps, and drive initiatives
- Deep understanding of CRM performance metrics
- Experience with A/B testing, segmentation, and continuous optimization
- Proven success working with creative, analytics, operations, and brand teams
- Translate strategy into clear recommendations
- Sharp eye for compelling visuals and copy
- Partner with creative teams to build resonant communication
- Openness to leveraging automations, Machine Learning, and AI
- Prior experience with technical teams in automation, ML, AI is a plus
Aufgaben
- Reestablish relationships with cancelled customers
- Create personalized, data-driven customer journeys
- Develop communication strategies for various segments
- Define channel use for Email, Push Notifications, SMS, Direct Mail, Call Centre
- Manage markets to meet Business Plan targets
- Monitor Conversion, spend, and CVA performance
- Identify and plan incremental initiatives
- Optimize Click-Through Rates, Conversion Rates, profitability
- Refine customer journey effectiveness using data insights
- Design and execute A/B testing strategies
- Improve messaging, timing, and offers
- Collaborate with Creative, Product Marketing, Marketing Analytics, CRM Operations, local teams
- Align strategies and measure performance
- Develop tailored creative materials
- Ensure communication delivers product value
- Partner with teams on Automations, Machine Learning, AI
- Share insights for efficiency and personalization improvements
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- Machine Learning
- AI
Benefits
Betriebliche Altersvorsorge
- Subsidized Pension Scheme
Sonstige Vorteile
- Berlin relocation support
- Access to HelloFresh Academy
Flexibles Arbeiten
- Hybrid working model
Mitarbeiterrabatte
- Discounts on weekly HelloFresh box
Gratis oder Vergünstigte Mahlzeiten
- Office meal discounts
Weiterbildungsangebote
- Annual learning & development budget
- German language learning budget
Mentale Gesundheitsförderung
- Mental health support
- Wellbeing platforms (Headspace, Spill)
Parkplatz & Pendelvorteile
- Transportation perks
Familienfreundlichkeit
- Working-parent-friendly benefits
Gesundheits- & Fitnessangebote
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
HelloFresh
Branche
Food
Beschreibung
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Noch nicht perfekt?
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