Vice President of Traffic Acquisition(m/w/x)

## Job Description Join us as **Vice President of Traffic Acquisition** (All Genders) and lead high-impact, data-driven strategies to fuel our growth. In this pivotal role, you'll scale acquisition across digital, offline, and CRM, driving profitable customer engagement. As a senior leader in the organization, you will collaborate with cross-functional teams to shape and execute innovative strategies that give us a competitive edge in e-commerce. **Key Responsibilities** **Traffic Acquisition:** * Develop and implement a comprehensive traffic acquisition strategy that spans digital, offline/ATL, and CRM channels. * Continuously identify and test new growth levers to drive scalable, high-quality traffic with strong ROI. **Digital Marketing Leadership:** * Oversee performance marketing channels, including paid search, paid social, programmatic advertising, and affiliate marketing. * Optimize campaigns to maximize ROI, ensuring efficient customer acquisition costs. **Offline and ATL Campaign Management:** * Lead offline marketing initiatives such as TV, radio, OOH, and print to enhance brand visibility and drive incremental traffic. * Manage Retail Media relationships with our supplier, positioning our in-house agency zooMedia Services as the agency of choice. * Together with Marketing Intelligence Teams, develop and refine attribution models to measure and optimize ATL campaign effectiveness. **CRM and Retention Marketing:** * Develop robust CRM strategies to nurture customer relationships, enhance retention, and increase CLV. * Leverage data and insights to create personalized marketing campaigns that drive customer loyalty. **Data-Driven Decision Making:** * Utilize analytics and insights to monitor channel performance, identify trends, and inform decision-making. * Develop reporting frameworks to provide visibility into key metrics such as traffic, conversion rates, and CLV. **Team Leadership and Development:** * Scale and inspire a high-performing acquisition team, fostering a culture of innovation and relentless optimization. * Provide mentorship and development opportunities to ensure continuous team growth. **Cross-Functional Collaboration:** * Partner with product, analytics, merchandising, and customer experience teams to ensure cohesive execution of acquisition strategies. * Align efforts with company goals to deliver exceptional business results. ## Qualifications * 10+ years in high-growth digital marketing or traffic acquisition, with a proven track record of driving profitable customer growth at scale. * Strong expertise in digital marketing channels, offline/ATL campaigns, and CRM/retention strategies. * Data-driven mindset with proficiency in analytics tools and platforms. * Exceptional leadership skills with experience managing and scaling diverse teams. * Strategic thinker with the ability to balance short-term wins with long-term vision. * Excellent communication and stakeholder management skills. * Background in e-commerce or a related industry is highly desirable. ## Additional Information With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: **60% in-office, 40% remote**, collaborating with colleagues across locations. **Our benefits:** 🐾 20% discount in our zooplus shop 📖 Internal and external training 🎈 Team events # LI-Hybrid ✈️ 28 vacation days and days off on 24th and 31st of December 🏋️ Corporate rates at a local gym chain (Body & Soul) 📱 Company mobile phone for work and personal use **zooplus is committed to equal opportunity.** We value and embrace diversity and inclusion of all Team Members. zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.