User Acquisition Lead(m/w/x)

## User Acquisition Lead We are currently seeking a **User Acquisition Lead** to join one of our **clients**' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you. **Key Responsibilities** **Campaign Ownership and Scaling** * Own the strategy and performance across multiple paid channels, initially managing one or two and expanding based on success. Mentor junior buyers and guide creative/landing page workflows, while remaining hands-on * Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind * Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV * Contribute to channel strategy and cross-channel budget allocation * Collaborate with CMO and executive team on quarterly UA goals **Performance Analysis and Strategy** * Monitor performance daily using tools like Voluum, GA4, and internal dashboards * Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior * Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves **Creative & Funnel Optimization** * Own the creative briefing process: define hooks, formats, and angles based on performance patterns * Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages * Implement systems to reduce creative fatigue and increase speed of testing **Partnership Management & Media Strategy** * Build strong relationships with traffic sources and negotiate premium placements and custom deals * Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria * Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly **Automation & Scaling Systems** * Identify opportunities to streamline acquisition processes through automation and internal tools * Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently **Challenges You’ll Tackle** * **Scale user growth from 30M to 100M** in the next 12 months, optimizing for CAC, ROAS, and LTV — with full ownership of performance across your assigned channels. * **Build and oversee a scalable creative engine**: Define briefs, testing frameworks, and creative feedback loops that drive sustained performance. * **Systematize landing page production**: Set the playbook to launch, iterate, and scale high-converting pages, in close collaboration with product and design teams. * **Expand the acquisition mix**: Proactively identify, test, and scale new channels (direct-buy, programmatic, or paid social), ensuring strong evaluation and rollout systems. * **Lay the foundations for a high-performance UA team**: Lead by example in execution and strategy, and contribute to hiring, onboarding, and mentoring as the team grows. ## Requirements * **5–7 years** of experience in user acquisition, performance marketing, or growth — with a focus on paid traffic channels (direct-buy, programmatic, or paid social). * **Proven track record** of scaling campaigns with clear business impact (e.g., CAC reduction, LTV growth, revenue lift). * **Expertise in media buying operations**: deep knowledge of tracking setups, UTMs, postbacks, pixel integrations, and attribution flows. * Hands-on experience with platforms like Voluum, GA4, and acquisition channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google. * **Analytical mindset** with strong decision-making skills — comfortable owning dashboards, spreadsheets, and cohort reports. * **Strategic experience** building and scaling acquisition funnels — from creative testing to landing page optimization. * **Cross-functional leadership**: ability to collaborate with product, creative, and data teams to align on growth goals. * Experience mentoring or managing other buyers is a plus, but not mandatory. **Soft Skills** * Strong communication & collaborative skills (perfectly fluent in English) * Goal-oriented, ownership and commitment * Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy * Humble - willing to learn, open to feedback * #NSFW - you are comfortable building products that are based on uncensored models and content