Trade Marketing Manager - Retail(m/w/x)

## Trade Marketing Manager - Retail (m/f/d) ###### Permanent employee, Full-time ·Hamburg --- ##### Your mission As our Trade Marketing Manager – Retail, you’ll be the driving force behind how Infinite Roots shows up in stores. From go-to-market planning to in-store campaigns and promotional activations, you’ll help turn our retail presence into a powerful brand experience. * **Customer Insights**: Work closely with the sales team to understand the needs, challenges, and opportunities of our retail customers. Use these insights to inform marketing strategies, asset creation and product positioning. * **Go-to-Market Strategy:** Develop and execute trade marketing plans to introduce our product to the retail market. Collaborate with the sales team to ensure seamless execution and relevance towards B2C target groups. * **In-Store Activations:** Design and implement creative marketing and consumer activations, such as tastings, product consumer activations and loyalty programs, second placements. * **KPI Tracking**: Establish and measure a sales tracking system and analyse our portfolio across regions and retailers to inform targeted activations and listing efforts of our sales teams. * **Collaboration:** Act as the key liaison between marketing, product marketing and sales, ensuring alignment on goals, messaging, and execution. ##### Your profile * +2 years experience in trade marketing, ideally in FMCG or retail sectors. Experience in transitioning from foodservice to retail is a plus. * A proven ability to develop and execute strategies tailored to the retail landscape. * Good knowledge of retail operations, customer preferences, and promotional tactics. * A talent for designing impactful in-store campaigns that enhance consumer engagement and drive sales. * Proficiency in using data to guide decision-making and evaluate campaign effectiveness. * Strong communication and relationship-building skills to work effectively with internal teams and external retail partners. * Creativity and adaptability to quickly adjust strategies based on emerging trends and insights. * Ability to work collaboratively and build relationships with cross-functional teams. * Fluency in both German and English is a must. ##### Our Benefits: * Work for one of the global innovation leaders in the food industry. * Dynamic and diverse mission-driven team from more than 20 different countries. * A fast growing company with exceptional opportunities for personal development. * Flat hierarchies and short decision paths. * Flexible working hours with entitled Home Office days in an innovative and agile working environment. * Gym Membership, language classes or an attractive alternative from our benefit program. * Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings. * Drinks, cereal bar and fresh fruit at the office, our home products tasting session for new employees. * Lastly, join us in the journey as we change the food system as we know it!