Team Lead Paid Social Media(m/w/x)

## Job Description * Channel ownership: Own the strategy and execution of paid social campaigns across Facebook, Instagram, TikTok, and other relevant platforms, leveraging each channel’s unique assets, ad formats, and targeting capabilities to maximize lead quality and efficiency * Platform expertise: Develop a deep understanding of each platform from both an advertiser and user perspective, ensuring campaigns are technically optimized and feel native and engaging within each social context * Creative innovation: Drive frequent and innovative ad rotation, leading the team in producing creative assets and campaign concepts that capture attention, feel authentic to each platform, and avoid ad fatigue * Testing & optimization: Establish and manage a robust testing and optimization framework, including systematic A/B and multivariate tests, to continuously learn which creatives, messages, and targeting strategies deliver the best results for different audiences * Full-funnel strategy: Develop and execute strategies for both direct lead acquisition and implicit brand building, ensuring measurement of both performance outcomes and brand effects through data-driven analysis and innovative attribution approaches * Team leadership: Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation, rapid iteration, and knowledge sharing. Ensure best practices are documented and scalable across markets * Cross-functional collaboration: Collaborate closely with Design, Analytics, and Brand teams to ensure creative excellence, data-driven decision making, and alignment with broader marketing objectives * Market intelligence: Monitor competitor activity and social media trends, using insights to inform creative direction, platform strategy, and to keep Autohero at the forefront of paid social innovation ## Qualifications * Extensive experience in paid social media advertising, including Facebook, Instagram, and TikTok * Proven track record in creative leadership, campaign management, and data-driven optimization * Deep understanding of social platform dynamics, ad formats, and targeting capabilities * Experience building and leading high-performing teams * Advanced analytical skills and the ability to translate insights into actionable strategies * Highly organized, innovative, and results-driven, with a passion for creative experimentation * Fluent in English; proficiency in another European language is a plus ## Additional Information * Once a unicorn, now a listed public company, be part of our success story! * We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings * More than 90 different nationalities make up for a truly international and diverse working environment * We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends * Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation * Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! **Contact** Joanna Sinicka *At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor*