Team Lead Display Marketing(m/w/x)

## Job Description * Own the display strategy: Lead the planning, execution, and optimization of display advertising across GDN, DV360, and additional programmatic channels, with a strong focus on static and animated image formats * Creative leadership: Drive creative innovation by collaborating closely with the Design team to conceptualize, produce, and refine a wide range of ad creatives. Ensure messaging and visuals are tailored to diverse customer segments and aligned with Autohero’s brand positioning * Testing & experimentation: Establish and manage a robust ad testing framework, designing and running systematic A/B and multivariate tests to continuously learn what resonates best with different audiences * Data-driven optimization: Analyze campaign performance at a granular level, leveraging data and insights to optimize creative assets, targeting, and bidding strategies for maximum impact and ROI. Translate learnings into actionable recommendations * Retargeting excellence: Own the retargeting strategy and execution, ensuring high-potential users are re-engaged with relevant, personalized creatives and offers throughout the customer journey * Programmatic buying: Manage and optimize campaigns through DV360, ensuring efficient programmatic buying, audience targeting, and inventory selection to maximize reach and performance * Publisher partnerships: Negotiate and manage direct deals with relevant publishers to secure premium inventory, unlock new scaling opportunities, and ensure advantageous terms for Autohero * Market intelligence: Monitor competitor activity and industry trends in online display advertising, using insights to inform creative direction, messaging, and positioning to keep Autohero ahead of the curve * Team leadership: Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation, rapid iteration, and knowledge sharing. Ensure best practices are documented and scalable across markets * Cross-functional collaboration: Work closely with Brand, Product, and Analytics teams to align campaign objectives, share insights, and maximize the impact of display advertising within the broader marketing mix ## Qualifications * Extensive experience in online display advertising, including GDN, DV360, and programmatic channels * Proven track record in creative leadership, campaign management, and data-driven optimization * Strong expertise in retargeting and audience segmentation * Experience negotiating direct publisher deals and managing premium inventory * Advanced analytical skills and the ability to translate insights into actionable strategies * Demonstrated success in building and leading high-performing teams * Highly organized, innovative, and results-driven, with a passion for creative experimentation * Fluent in English; proficiency in another European language is a plus ## Additional Information * Once a unicorn, now a listed public company, be part of our success story! * We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings * More than 90 different nationalities make up for a truly international and diverse working environment * We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends * Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation * Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! **Contact** Joanna Sinicka *At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor*