Senior Tracking Specialist(m/w/x)

## Job Description As **Senior Tracking Specialist**, within the **Data Division**, you will play a critical role in ensuring accurate and comprehensive tracking of business-critical events, across our various digital platforms. You’ll act as the technical expert of the tracking infrastructure, collaborating closely with Data Analysts, Developers, Product Managers, and the Performance Marketing team to guarantee top-tier data collection and that all tracking requirements are accurately captured and fulfilled. **We are looking for someone who can :** * Own the implementation, configuration, and maintenance of **Google Tag Manager (GTM)**, **Google Analytics 4 (GA4)**, ideally **Adjust (MMP)** and other tracking tools. * Translate stakeholder requirements into scalable tracking specifications & solutions using **best practices**. * Collaborate closely with developers to ensure correct **Data Layer** implementation. * Create and manage complex tags, triggers, and variables in **GTM** for **GA4** and our **media partners** (Meta, TikTok, Google Ads, etc.) * Guarantee the quality of our data by establishing, improving and automating the **QA processes**. * Develop a strategy to convert from a **client-side to a server-side and first-party data** **setup** and ensure seamless integration and **privacy compliance**. * Validate data flows starting from the **Data Layer** through **GTM** to **GA 4** and our **media partners** by using tools such as **GTM Preview**, **GA4 DebugView**, and browser consoles. * Ensure the integrity of the tracking plan through proper version control and QA sign-offs. * Implement best practices and governance policies across all tracking setups to improve AVIV data collection. * Serve as the main contact for all tracking-related questions from P&T, Data Analytics, and Performance Marketing. ## Qualifications **What we are expecting from you :** * **Several years** of Proven experience with client- and server-side tracking * Expert in **Google Tag Manager (GTM)**, **Google Analytics 4 (GA4)**, and **media pixel integrations** * Strong understanding of **web/app architecture** and **Data Layer** concepts. * Proficient in **CSS**, **HTML** and **JavaScript** for implementing advanced tracking solutions. * In-depth knowledge of privacy regulations and cookie-less tracking * A mindset for data quality, governance, and scalable implementation. ## Additional Information **BENEFITS:** * 30 days annual leave * Hybrid or remote working options * Flexible working hours * Company pension scheme * €50 public transport allowance * €100 allowance for glasses * A mix of Health and Wellbeing benefits * Bicycle leasing (Job Rad) * Berlin only - Subsidised canteen * Charity fundraisers At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). **Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!**