You will manage multi-channel marketing initiatives focused on customer retention and advocacy, collaborating with various teams to ensure effective messaging and brand consistency in the DACH region.
Anforderungen
- •5+ years in B2B marketing, ideally in tech
- •Proven success in integrated campaign execution
- •Strong command of marketing automation tools
- •Experience in brand alignment and sales enablement
- •Excellent project management skills
- •Analytical mindset focused on performance and ROI
- •Experience mentoring junior marketers is a plus
- •Fluent German and good level of English required
Deine Aufgaben
- •Build and deliver multi-channel marketing programs.
- •Plan and execute targeted ABM campaigns.
- •Drive customer marketing for retention and advocacy.
- •Collaborate with teams to localize compelling content.
- •Ensure brand consistency across all campaign assets.
- •Partner with PMM and content teams for DACH messaging.
- •Support sales teams with campaign enablement materials.
- •Contribute to internal alignment and readiness efforts.
- •Champion AI tools for enhanced campaign performance.
- •Utilize marketing platforms for smart targeting and tracking.
- •Promote data-driven decision-making within the team.
- •Monitor campaign performance for conversion and efficiency.
- •Ensure accurate tracking and reporting in Salesforce.
- •Test and refine messaging based on feedback.
- •Share best practices and lead knowledge-sharing sessions.
- •Mentor junior team members as a digital sparring partner.
- •Foster a collaborative culture aligned with company values.
Deine Vorteile
Open company culture
OKR-based management
Top equipment for work
JobRad and JobTicket benefits
Social benefits
Development opportunities
Latest Microsoft technologies
Active company culture involvement
Original Beschreibung
## Senior Regional Marketing Specialist – DACH (m/w/d)
###### Permanent employee, Full or part-time ·Kiel
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##### Dein Job bei TRASER
**Team:** EMEA Field Marketing
As a Senior Regional Marketing Specialist, you play a pivotal role in driving integrated marketing programs across the DACH region. You lead the planning and execution of campaigns that support brand, new logo acquisition and customer expansion, while also contributing to a high-performing, collaborative team culture.
##### Dein Background, deine Kompetenzen
**Integrated Campaign, ABM & Customer Marketing Leadership**
* Build and deliver full-funnel, multi-channel programs aligned to NSS (new logo) and IBS (install base) goals
* Plan and execute 1-to-Many and 1-Few ABM campaigns tailored to key verticals and buying stages
* Drive customer marketing initiatives to support retention, advocacy, and cross-sell/upsell opportunities
* Collaborate with global and regional teams to localise and activate compelling content across paid social, email, events, and web
**Brand & Enablement Integration**
* Ensure brand consistency and alignment across all campaign touchpoints and assets
* Partner with PMM and content teams to bring the Aptean story to life in a way that resonates with DACH audiences
* Support ADRs, sales and customer-facing teams with campaign enablement materials, messaging guides, and activation toolkits
* Contribute to internal enablement efforts to ensure alignment and readiness across marketing, sales, and customer success
**Digital & AI-Enabled Execution**
* Champion the use of AI tools to enhance campaign speed, quality, and personalisation
* Use marketing platforms (e.g. Marketo, 6Sense, Salesforce) to enable smart targeting, tracking, and optimisation
* Promote digital fluency and data-driven decision-making across the team
**Campaign Measurement & Optimisation**
* Monitor campaign performance with a focus on conversion, cost-efficiency, and pipeline contribution
* Ensure accurate tracking and reporting across Salesforce and Marketo, supporting data hygiene and integrity
* Test and refine messaging and tactics based on engagement metrics and sales feedback
**Team Enablement & Culture Building**
* Share best practices and lead knowledge-sharing sessions to upskill peers
* Act as a digital sparring partner and mentor to junior team members
* Foster a collaborative, outcome-oriented culture aligned with Aptean’s values
**Success Profile**
You are a strategic, hands-on marketer with a strong grasp of integrated campaign planning, ABM, customer marketing, and brand enablement. You’re comfortable leading cross-functional initiatives, influencing stakeholders, and using data to drive decisions. You bring a growth mindset, a collaborative spirit, and a passion for delivering measurable impact.
**Experience & Skills**
* 5+ years in B2B marketing, ideally in tech, SaaS, or ERP/finance sectors
* Proven success in integrated campaign execution, ABM strategy, and customer marketing
* Strong command of marketing automation and CRM tools (e.g. Marketo, Salesforce)
* Experience in brand alignment and sales enablement within campaign contexts
* Excellent project management and stakeholder communication skills
* Analytical mindset with a focus on performance and ROI
* Experience mentoring or supporting junior marketers is a plus
* **Fluent German and a good level of English are required.**
**Our Offer**
* Open company, open doors, open minds
* OKR-based management, agile tools, and high-end technology
* Top equipment for flexible work (laptop, smartphone)
* JobRad, JobTicket, parking, and corporate benefits
* Attractive social benefits
* Individual development opportunities
* Latest Microsoft technologies
* Active involvement in shaping our company culture