Du verantwortest die Strategie und das Budget für PPC-Kanäle und optimierst das Tracking, während du kreative Prozesse steuerst und wichtige Partnerbeziehungen pflegst.
Anforderungen
- •Years of experience in digital marketing
- •Exceptional knowledge of digital marketing ecosystem
- •Expertise in advanced web/mobile tracking solutions
- •Highly analytical and structured thinking
- •Excellent communication skills
- •Proven ability to manage 6 digits marketing budgets
- •Strong growth mindset
- •Fluent in English
- •Fluent German skills and additional languages are a plus
Deine Aufgaben
- •Strategie und Budget für PCC-Kanäle verantworten
- •Optimierung des Tracking-Setups in PPC-Kanälen sicherstellen
- •Kreative Produktionsprozesse koordinieren
- •Testing-Roadmap für Akquisitionsmarketing etablieren
- •Beziehungen zu strategischen Marketingpartnern pflegen
- •Performance-Marketing-Fortschritte an Stakeholder berichten
- •PPC-Benutzerakquisitionsstrategie mit anderen Teams gestalten
Deine Vorteile
Wachstum in einem Fintech-Startup
Internationales und diverses Team
Büro in zentraler Lage
Aktuelle Hardware und Werkzeuge
In-house Wissensaustausch
Kostenlose Deutschsprachkurse
(Internationale) Umzugshilfe
Flexible Urlaubsregelung
Attraktives Vergütungspaket
Monatlicher Beitrag zum Jobticket
Kostenlose PRIME+ Broker-Mitgliedschaft
Original Beschreibung
## Job Description
* You will be responsible for the strategy, expansion and budget of all PCC channels (e.g. Google Ads, Bing Ads, Apple Search Ads etc)
* You will partner closely with the BI and Product team to ensure the maintenance and optimisation of a best in class tracking and attribution setup across all PPC channels
* You will play a key role in driving and coordinating the creative production process across PPC channels based on campaigns data and insights
* You will establish an acquisition marketing testing roadmap aimed at continuously increasing campaigns efficiency
* You will oversee and nurture key strategic marketing partner relationships (ie. Google, Microsoft, Apple)
* You will report to key stakeholders the progress of ongoing performance marketing activities, while proactively identifying future growth opportunities
* You will work cross teams with Analytics, Engineering, Legal and other marketing functions to shape our PPC user acquisition strategy holistically
## Qualifications
* You bring several years of experience in digital marketing and customer acquisition in a direct-to-consumer and/or app-based business
* You have an exceptional knowledge of the digital marketing ecosystem with a strong focus on PPC channels (Google, Bing, ASA, Programmatic, etc.)
* You have a strong expertise in setting up, managing, optimising advanced web/mobile tracking solutions and analytics platforms (e.g Adjust, Google Analytics, GTM etc)
* You bring a highly analytical and structured thinking with love for numbers and problem-solving, strong ability to think creatively and out of the box
* You are an excellent communicator, including outstanding ability to translate data insights into action, and sharing with broader audiences
* You have a proven ability to effectively manage 6 digits marketing budgets
* You bring a strong growth mindset, used to lead by example
* You are fluent in English. Fluent German skills and additional languages are considered a plus
## Additional Information
* Be part of one of the fastest-growing and most visible Fintech startups in Europe, creating innovative services that have a substantial impact on the lives of our customers
* Work with an international, diverse, inclusive, and ever-growing team that loves creating the best products for our clients
* Enjoy an office in a great location in the middle of Munich or Prenzlauer Berg, a vibrant district surrounded by an exciting array of restaurants, cafés and convenient amenities
* Be productive with the latest hardware and tools
* Learn and grow by joining our in-house knowledge sharing sessions and spending your individual Education Budget
* Learn and experience German culture first hand by joining our free German language classes
* (International) relocation support
* Flexible vacation policy and the opportunity to work from abroad
* Benefit from an attractive compensation package and from the company pension scheme
* Monthly contribution of 25% for the ‘Deutschland Jobticket’
* Say goodbye to order commissions and say hello to your complimentary subscription of Scalable Capital's PRIME+ Broker
# LI-Hybrid