Senior Paid Social Media Manager(m/w/x)

## Senior Paid Social Media Manager (m/f/d) ###### Permanent employee, Full-time ·Munich Office --- ##### JOIN OUR TEAM As a **Senior Paid Social Media Manager**, you will play a pivotal role in shaping and driving our paid social media channel, ensuring it aligns with broader business goals while pushing the boundaries of performance marketing. You will foster cross-functional collaboration and optimize campaign performance at scale in this role. This position is **unlimited**and based in **Munich**. ##### WHAT YOU'LL DO * shape and refine the Paid Social strategy with the team and agency partners to grow brand visibility, drive customer acquisition, and increase revenue * lead end-to-end campaign execution - manage briefs, guide creative development, and ensure alignment with brand goals and performance * use analytics, A/B testing, and insights to optimize campaign performance, improve ROAS, and ensure efficient budget spend across markets * deliver clear, actionable performance reports to leadership - translate complex data into strategic recommendations that support revenue and growth targets * test and implement new ad formats, targeting strategies, and automation tools to improve efficiency and scale performance in new and existing markets * partner closely with creative, tech, and marketing teams to ensure seamless execution and alignment across all Paid Social initiatives ##### YOU COME WITH * 4+ years of hands-on experience managing and scaling performance-driven campaigns across the funnel on Meta, Pinterest, TikTok, and other key platforms (experience with Smartly is a strong plus), ideally in fast-paced e-commerce or agency environments * deep expertise in campaign strategy, execution, and optimisation across ad platforms; proficient in tools like Smartly, including automation and dynamic creative setups * highly analytical with expert knowledge of KPIs, skilled in interpreting data, reporting, and turning insights into clear strategies * strong creative sense combined with a data-first mindset; able to guide creative development and make use of platform updates and new tech like AI-driven personalisation * proven cross-functional team player with excellent communication and stakeholder management skills; fluent in English (German is a plus) ##### WHY WESTWING Aside from our awesome team and shared purpose we offer a variety of additional benefits. Come work with us and get: * an inspiring, international, informal and nonpolitical environment for you to take ownership and grow your career * a unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels like Officevibe and regular Q&A sessions * flexible working mode: roughly 60% remote, 40% in-office working policy * up to 4 weeks temporary work-from-anywhere per year * 30 days of paid vacation per year * a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace * 40% off Westwing Collection in our shop, 25% off all third-party brands, 10% family & friends voucher, Westwing Vouchers for special occasions * regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more * health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more * discounted green mobility options with public transport or JobRad * company daycare “Westwing Wichtel” next to our HQ office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich * subsidized company pension scheme * “Social Impact Day” p.a. to use for doing good for environment and/or society ##### Department Marketing