You lead performance marketing efforts across various platforms, focusing on audience engagement and channel growth while collaborating with cross-functional teams to implement effective strategies.
Anforderungen
- •5+ years of experience in analytic roles
- •3+ years in performance marketing (preferred: Meta focus)
- •Strong command of Meta Ads Manager
- •Working knowledge of Google Ads
- •Working knowledge of Google Analytics
- •Experience designing A/B tests strategically
- •Comfortable in early-stage, high-growth environments
- •Quick thinking and quick doing
- •Demonstrated analytical rigor
- •Ability to identify root causes of campaign performance
- •Ownership of outcomes and blockers
- •Proven track record of campaign execution
- •Mentorship experience
- •Experience in complex, low-awareness categories (a big plus)
Deine Aufgaben
- •Manage performance marketing on Meta platforms.
- •Scale Meta advertising through audience testing.
- •Coach the Affiliates Manager for channel growth.
- •Oversee and optimize paid search campaigns.
- •Collaborate with Brand, Product, and BI teams.
- •Conduct rapid experiments for marketing strategies.
Deine Vorteile
Ownership of core growth function
Collaboration with motivated teammates
Action-oriented culture
Competitive salary and benefits
Comprehensive benefits package
Innovative environment encouraging experimentation
Original Beschreibung
## Senior Manager Performance Marketing (f/m/d)
###### Permanent employee, Full-time ·Berlin
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##### Why us?
**Help Redefine How People Think About the Energy Transition**
We're fast growing startup reshapin how people use and pay for electricity. Our dynamic tariffs make energy consumption smarter, more flexible, and more affordable - but most people don't even know this is possible yet and how they benefit. That's where you come in.
Backed by over €35M from leading VCs in Germany and beyond, and more than 100,000 customers, we're scaling fast - and see performance marketing as a key lever to accelerate and deepen the growth. We're not following the usual direct-to-consumer script - we're designing a new playbook in a category that's often overlooked but deeply impactful. It's complex, not well understood by most consumers, and ripe for innovation.
You won't just be managing CPAs - you'll be building the growth engine from the ground up, in a space that genuinely matters. If you're energized by turning strategy into fast, focused execution - and making an outsized impact along the way - we'd love to talk.
##### Your Impact
* Our performace marketing across Meta (Facebook/Instagram), Paid Search and Affiliates (AWIN etc.)
* Scale Meta advertising - test and iterate across audiences, creative, and user journeys to educate and convert customers about a high-impact and smarter product in a traditionally low-engagement category
* Manage and coach the Affiliates Manager - help them plan, optimize, and grow the channel
* Maintain paid search (Google/Bing) - low-touch oversight and optimization
* Collaborate cross-functionally with Brand, Product, and BI to get the data and inputs you need
* Experiment fast - we prefer testing multiple things this monthe over perfecting one idea for a quarter
##### What can you bring
* 5+ years of experience in analytic roles, with 3+ in performance marketing (pref: Meta focus)
* Strong command of Meta Ads Manager and working knowledge of Google Ads, Google Analytics etc.
* Experience designing and interpreting A/B tests strategically - balance boldness & learning
* Comfortable in early-stage, high-growth environments - quick thinking, quick doing
* Demonstrated analytical rigor - you can quickly from 80/20 view of the root causes of campaign performance and identify pockets that can scale - with perfect data
* You can ownership - of outcomes, of blockers, and of whatever needs doing - and get things done
* Proven track record of bothe hands-on campaing execution and mentorship
* Experience in complex, low-awareness, or high-friction categories in a big plus
##### Our Benefits
* Ownership of a core growth function in a company with strong momentum
* Collaboration with sharp, motivated teammates who care about the mission
* A culture that favors action over polish, and learning over perfection
* Competitive salary and benefits, as well as performance-based bonuses
* Comprehesive benefits package, including Deutschlandticket Job and Urban Sports Membership
* Innovative environment: a forwar-thinking company that encourages experimentation and innovation