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Senior Field Marketing Manager(m/w/x)

NLGM-Adobe Systems GmbH
München

You will lead B2B marketing initiatives and events, focusing on campaign execution and budget management while ensuring alignment with regional business goals and measuring the effectiveness of programs.

Anforderungen

  • •8+ years of experience in B2B marketing
  • •BA/BSc Degree
  • •Proven field marketing experience
  • •ABM Marketing experience is a plus
  • •German native speaker / English proficient
  • •Excellent MS Office and Excel skills

Deine Aufgaben

  • •Develop and execute B2B marketing campaigns.
  • •Coordinate events with the EMEA Campaign Team.
  • •Build and implement an ABM marketing plan.
  • •Support deal progression and measure program success.
  • •Report on marketing activity progress and outputs.
  • •Manage the budget for customer segment campaigns.
  • •Ensure alignment with regional business strategy.

Original Beschreibung

# Senior Field Marketing Manager **Munich** | **Full time** **The opportunity** We have a fantastic opportunity for a Sr. Field Marketing Manager to join our Adobe Experience Cloud (DX) business based in Munich. In this role you are accountable for planning and execution of relevant marketing programs that drive demonstrable business impact and pipeline. A strong digital marketing background with a focus on enterprise customers (e.g. DAX Unternehmen), ABM skills as well as close collaboration between sales & marketing are key success factors. **What You'll Do** * Develop and execute successful B2B marketing campaigns and events in conjunction with the EMEA Campaign & Demand Generation Team and the regional sales leads in alignment with regional business goals * Build and implement a coordinated ABM marketing plan to expand market share and achieve growth targets * Support deal progression, measure program success and determine ongoing improvements for maximum business impact * Report and communicate the progress and outputs of your marketing activity to your collaborators * Manage the budget for your customer segment to complete campaigns flawlessly according to the plan * Ensure alignment with the overall regional business strategy and account plans **What you need to succeed** We need someone willing to make a difference in an always evolving and fast-paced environment. The successful candidate will be extremely competent at working with both sales and marketing teams, feel comfortable in a matrixed team and able to orchestrate resources, both within and outside the team to get things done. Core skills include: * Understanding the trends and challenges faced by our enterprise customers and their industries with a Marketing and IT lense * Experience in creating targeted and effective marketing programs and messages * Able to deal with ambiguity and work at high pace * Strong ability to understand data insights and take respective actions * Ability to influence peers through collaborative working – both, in region and across EMEA * Working well with external agencies and partners to deliver outstanding and creative marketing execution **Education & Relevant Experience** * 8+ years of experience working in B2B enterprise marketing, ideally in a marketing technology vendor * BA/BSc Degree * Proven field marketing experience of delivering pipeline and revenue * ABM Marketing experience is a plus * German native speaker / English proficient * Excellent MS Office and especially Excel & PowerPoint skills Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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