Senior CRM Manager (1 year Maternity Cover)(m/w/x)

## Job Description Please note, the target hiring date is June 2025, will run for one year covering Maternity leave. **Purpose:** As a Senior CRM Manager, you will be instrumental in shaping and executing CRM strategies that deepen customer relationships, enhance retention, and drive revenue growth. You’ll lead lifecycle marketing efforts across the entire customer journey, using data-driven insights to deliver personalized, high-impact communications at every touchpoint. This role combines strategic vision with hands-on execution and requires strong expertise in CRM platforms, B2C engagement, and customer-centric marketing. **Main tasks and responsibilities:** * Design and execute a customer-first CRM strategy that strengthens engagement, drives loyalty, and maximizes customer lifetime value across Omio’s global user base. * Own and optimize all CRM channels, starting with email automation and expanding into push, in-app messaging, and product notifications to deliver relevant, timely travel communications. * Work cross-functionally with Product, Brand, and Design to ensure CRM initiatives align with business goals and deliver meaningful value to travelers at every touchpoint. * Track, analyze, and report on key CRM metrics such as open rates, CTR, conversion, engagement, and retention. Use data to continuously refine strategies and demonstrate impact on core business objectives. * Lead the end-to-end execution of lifecycle and campaign initiatives, leveraging smart segmentation, dynamic personalization, and A/B testing to boost performance. Collaborate with the B2C content and creative teams to ensure brand-consistent messaging across all CRM channels and customer touchpoints. * Deliver regular insights and performance updates to senior stakeholders, highlighting wins, learnings, and opportunities for further growth. ## Qualifications **Skills** * Project management skills: Hard and soft skills incl. Cross-functional work experience and project management tooling * Very good understanding of our CRM tech stack, including Braze * Proficiency in Data Analysis * Fluent English mandatory **Experience** * Successfully executed diverse CRM automation projects * Experience: Minimum of 3-5 years of experience in CRM management and technology, with a proven track record of implementing and optimizing CRM solutions. * Travel or B2C lead conversion is a bonus * Proven project management skills * A collaborative spirit * Analytical Skills: Strong data analysis skills and the ability to translate data into actionable insights. * Strategic Thinker: A strategic mindset with the ability to design and execute CRM strategies aligned with business goals. * Problem-Solving: Strong problem-solving skills and the ability to adapt to changing business needs. * Project Management: Proficiency in project management to lead CRM-related initiatives. **Education** ● University degree preferred: Marketing, economics, information technology **Behaviors** ● This role requires a very high degree of proactiveness and ownership ● Cross-functional work is the daily business, communication the key to success ● Results-oriented, convincing communication style ## Additional Information **What’s in it for you? #LifeAtOmio** * Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride * A competitive and attractive compensation package * Subsidized Urban Sports Club membership * A diverse team of more than 45 nationalities **Diversity makes us stronger** We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.